Negative Effects and Regulation Plan of Television Advertising to Children (어린이 광고 규제) Advertisements to children

소개

Research paper for the subject on "Advertisements to children"

어린이를 위한 광고에 대한 리서치 페이퍼 입니다.

어린이를 타겟으로 한 광고는 규제되어야한다는 의견으로 씌여진 페이퍼이구요.

참고자료도 실제 찾아볼 수 있습니다.

Composition class에서 좋은 점수를 받았습니다.^----^

도움이 되었으면 좋겠네요.

MLA Form을 바탕으로 씌여진 글입니다.

목차

Outline

Thesis: American Corporations target children via television advertisements to influence consumerism because it elevates capitalist profits; however, the negative affects often destroy children’s mental and physical health, and perpetuates a society rooted in over consumption.

І. Introduction

A. Introduce the movie, “Jingle All the Way”
B. Influence of the television advertising to children
C. Companies in materialism aim children as a target of the advertising,
(Thesis statement)

П. The Negative Effects of Television Advertising to Children

A. Children’s physical health
1. Characteristics of the advertising to children
a. In food, high in sugar and fat, addictive tastes
b. Long-term plan
c. No regard to place

B. People’s psychology
1. Children’s psychology
1. Parents’ psychology

C. Economical bad effect on the society
1. Inciting over consumption
2. Company spends a lot of money for advertising
3. Government’s spending to regulate the advertising to children

Ⅲ. Conclusion

1. Regulation plan
2. Advertising to children in the future

본문내용

Today`s children live in a media-saturated environment. Especially, children customers tend to be dependent on television advertising. Not only is the television diffusion rate high, but television advertising is also high in absorptive power and long in the period of preservation. Advertising through the television is very influential and persuasive compared to other media of advertisements such as newspaper and radio. Television advertising directly affects children who use their senses of sight and sound, but the children have limited knowledge and cannot clearly distinguish what information is good or harmful. Television viewing starts early; US children between the ages of 2 and 4 years view 2 hours of television daily; this increases to over 3.5 hours near the end of grade school, then drops off to about 2.75 hours in later adolescence.

참고자료

· Fox, Roy F. "Advertising Is Harmful to Children." Opposing Viewpoints: Advertising. Ed. Laura K. Egendorf. San Diego: Greenhaven Press, 2006. Opposing Viewpoints Resource Center. Thomson Gale. Houston Community College, http://0 find.galegroup.com.librus.hccs.edu:80/ovrc/infomark.do?&contentSet=GSRC&type=retrieve&tabID=T010&prodId=OVRC&docId=EJ3010388213&source=gale&srcprod=OVRC&userGroupName=txshracd2512&version=1.0, October 24, 2007.
· Gallo, AE. Food Advertising in the United States. In: USDA/Economic Research Service, editor. America`s Eating Habits: Changes and Consequences. Washington, DC, USDA; 1999. pp. 173–180.
· Jingle All the Way, film, 1996.
· McNeal, James (2002). Quoted in MacPherson K. Poll of children shows whining wins. Pittsburgh Post-Gazette, June 17, 2002, pA-7.
· Roberts, DF.;Foehr, UG.;Rideont, VJ.; Brodie, M. Kids, “Media and the New Millenium”. A Kaiser Family Foundation Report, Menlo Park, CA, J Kaiser Family Foundation; 1999.
· Super Size Me, film, 2004.
· Strasburger, Victor C. “Children and TV advertising: Nowhere to run nowhere to hide”. Journal of Developmental & Behavioral Pediatrics. 2001, 22, 185–187.
· "Study: TV Ads Push Junk Food on Children. (11:00-12:00 PM)(effects of advertisements)(Broadcast transcript)(Audio file)(Brief article)." Morning Edition. National Public Radio, 2007. NA. CRSN. Thomson Gale. Houston Community College, http://0-find.galegroup.com.librus.hccs.edu:80/ovrc/infomark.do?&contentSet=IAC-Documents&type=retrieve&tabID=T005&prodId=OVRC&docId=A161190922&source=gale&srcprod=CRSN&userGroupName=txshracd2512&version=1.0, October 24. 2007.