[경영전략]GM의 기업사례 분석

소개

`미국의 기업 경영전략` 이란 영어전용 강의에서 발표한 GM의 케이스입니다. 주로 GM의 북미 지역 경영 전략에 초점을 맞추었습니다. 피피티로 깔끔하게 만들었고 폰트 포함해서 저장했고, 애니메이션 많이 들어가 있습니다. 내용뿐만 아니라 애니메이션을 통해 피피티에서도 많은 것을 배울 수 있을거라 생각합니다. 앞부분은 애니메이션을 안 넣은 부분이고 뒷부분은 애니메이션을 적용시킨 부분으로 구성해놓았습니다. 영어 전용 강의이기 때문에 영어로 작성되어 있습니다.

목차

Q1. History
Q2. Corporate Strategy
Q3. Business & Functional Strategy
Q4. Competitor Analysis & SWOT
Q5. Korean Subsidiary

본문내용

Birth of GM (1904~1920)
William Durant, who managed a wagon factory in Michigan, took a falling automobile company named BUICK.
After taking ‘Olds Motors’ he established the headquarters in New Jersey and changed the company’s name into GM, this is the
beginning of the GM’s history. Durant took 25companies between 1908~1920, including Cadillac, which is considered the most luxurious brand of GM

Development of GM (1920~1950)
At the beginning of 1920s, Alfred Sloan was elected as the CEO; he had been in charge of GM until 1957, making GM the number 1 company in the world.
Market share of GM, which was 19% in 1920, more than doubled to 42% in 1937.
GM focused on the pride by possessing the car and roles of cars in human lifestyle.
Acquired Vauxhall(1925), OPEL (1929), Holden (1931)

Crisis of GM (1960~1980)
European companies started to expand their market share in the US.
GM began to produce compact vehicles while having comparative advantage in mid-sized vehicles. However, could not have comparative advantage over European companies when it comes to compact vehicles.
GM suffered deficit of $760,000,000

참고자료

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