[마케팅과 패션]Marketing-Competitive Evaluation (Guess)

소개

영문 마케팅 리포트로 사용되었습니다..
문법적 결합이 없고여, 점수는 A+를 받았습니다.
Guess는 Parasuco의 경쟁사로서 조사를 바당으로 리포트가 작성되있습니다.
마케팅 리포트나 Target market 리서치에서도 사용하실수 있습니다.

목차

·Introduction
Store information
Customer Segment
Store Type
Location Analysis
Store Exterior
Store Interior
Merchandise Strategy
Price Strategy
Promotional Strategy
Service Strategy
Conclusion

본문내용

· Promotional Strategy:
- Guess promotes its products is by creating a theme for the year. They use themes with social meaning for example, their 2004 “Las Vegas” theme implicating sexy clothing for the city of sin (Las Vegas), and another called “Millennium”, which portrays the beauty of nature that even though there are moments till the end of computer technology, people are still enjoying the life outside of technology.
- Guess incorporates media into their promotion, with use of super models, actresses and actors, and singers because they are well known and appeal to the public more strongly because they have a built up persona. Celebrities are also role models for many of the general population; therefore the use of them will create more sales because people always want to look like the stars. The kinds of products that guess used celebrities for were their watches (Jessica Alba), during the teen choice awards, and they also market celebrities to wear their clothing (Paris Hilton).
- Also on the Internet they have a separate website to view their clothing as well as the faces associated with them.

참고자료

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