폴로랄프로렌의 브랜드마케팅 영문PPT

소개글

성공적인 마케팅에 대한 케이스연구 영문PPT입니다
우리나라에서도 인기가 높은 폴로브랜드의 CEO인
랄프로렌과 기업으로서 랄프로렌社의
브랜드마케팅 성공사례에 대한 자료입니다
패션기업이라는 독창적인 소재선택과
다양한 자료수집으로 좋은 점수받았습니다
(대본에 해당하는 NOTE 만들어넣었습니다 발표하실때 도움많이 되실거예요)

목차

-폴로랄프로렌의 기업소개
Polo Ralph Lauren is American fashion designer Ralph Lauren`s luxury lifestyle company
-CEO 랄프로렌 소개
-랄프로렌의 실적발표(2006)
-랄프로렌의 서브브랜드
-세계적인 확장과 성공
-클래식한 스타일의 아이덴티티
-브랜드가치연구
Brand Associations
Brand Persona
Brand Value Pyramid

본문내용

Polo Ralph Lauren is American fashion designer Ralph Lauren`s luxury lifestyle company.
Polo Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrance, and housewares.

Ralph Lauren is one of the largest fashion designer/retailers in the United States, with sales almost reaching four billion dollars per year.

The brand was launched in 1967 when Ralph Lauren, born Ralph Lifschitz

The Brand : Polo Ralph Lauren
What does consumer want from this brand?
Emotional satisfaction
Representing consumer’s social status
Want look to be successful
Brand loyalty


Brand asset management: driving profitable growth through your brands (Scott M Davids 2001)

참고 자료

Ralph lauren (ralph lauren 2007)
Genuine Authentic: The Real Life of Ralph Lauren (michael Gross 2004)
Ralph Lauren: The Man Behind the Mystique (Jeffrey A. Trachtenberg1988)
Ralph Lauren, Master of Fashion (Anne Canadeo 1991)
Sheila Metzner: Form and Fashion (Ralph Lauren, M. Raven Metzner, and Sheila Metzner 2001)