광고 디자인 영어 에세이 argumentative essay (Public service advertising design is a design that has a good influence and therefore should be evaluated positively.)

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Public service advertising design is a design that has a good influence and therefore should be evaluated positively. 라는 주장을 담은 argumentative essay 입니다.

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Today, advertising and design have become inseparable. In terms of visual design, the role of design as a way to shape and actualize the message that advertisements want to convey is greatly emphasized. To draw the viewer's attention and influence the inventory of products and brand awareness, to convey the purpose of the advertisement concisely and impressively, design cannot be excluded from advertisements. Over the past few years, I have submitted many works to various advertising contests. I played the designer role in my team, and the team members always said, 'The idea should be good, but the better the design, the more our idea stands out.' However, the advertising design industry that seems so important is often criticized for being hypocritical. In his book, renowned designer and educator Victor Papanek also strongly criticizes advertising design, stating that advertising induces excessive consumption or encourages consumerism..

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참고자료

· Chung, Soo Young, & Chung, Do Sung (2014). In Advertising Design Education study of idea conception Applied inductive thinking model and scamper - Focus on Public Service Advertisement Poster Design. 한국디지털디자인협의회 conference, .
· Eun A Seo. (2007). The Study of Lingual Characteristic in the Advertisement of Public Interest. Korean Language Research, 21(0), 127-142.
· Young Tae Yoon, Byoung Hee Kim, & Won-Kee Park (2020). Analysis of the Direction of the Revision of the Law on Non-Commercial Public Service Advertising. Advertising Research,(125), 142-177, 10.16914/ar.2020.125.142
· Papanek V. J. (1984). Design for the real world : human ecology and social change (2nd ed. completely rev). Van Nostrand Reinhold.
· Jiwon Park (2014). "A study on ways to use public service advertising for elementary multi-cultural human rights education" 국내석사학위논문 서울교육대학교 교육전문대학원, 2014. 서울