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샌드위치 창업을 위한 해외 사례 스터디

해외의 샌드위치 전문점 브랜드 케이스를 스터디할 수 있는 내용입니다. 창업 전 기획 단계에서 브랜드 컨셉 결정 시 참고할 수 있습니다. 총 17개 브랜드 사례 정리를 볼 수 있으며, 일부 브랜드는 2022~23년 운영 상의 이슈로 사업을 중단하였으나(표기 완료), 이 경우에도 브랜드 컨셉을 스터디하는 것은 도움이 될 수 있습니다.
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최초등록일 2023.07.24 최종저작일 2018.12
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샌드위치 창업을 위한 해외 사례 스터디
  • 미리보기

    소개

    해외의 샌드위치 전문점 브랜드 케이스를 스터디할 수 있는 내용입니다.
    창업 전 기획 단계에서 브랜드 컨셉 결정 시 참고할 수 있습니다.
    총 17개 브랜드 사례 정리를 볼 수 있으며, 일부 브랜드는 2022~23년 운영 상의 이슈로 사업을 중단하였으나(표기 완료), 이 경우에도 브랜드 컨셉을 스터디하는 것은 도움이 될 수 있습니다.

    목차

    1. Which Wich? / 위치 위치?
    2. Chipotle Mexican Grill / 치폴레
    3. Freeb!rds World Burrito / 프리버즈
    4. Firehouse Subs / 파이어하우스
    5. Baja fresh / 바자 프레쉬
    6. Jimmy Johns Gourmet Sandwiches / 지미 존스
    7. Pita Pit / 피타 핏
    8. Togo’s / 투고
    9. The Veggie Grill / 베지그릴
    10. Nature’s Table Café / 네이처스 테이블 카페
    11. Schlotzsky’s Deli / 슐라스키 델리
    12. Potbelly Sandwich Works / 팟벨리 샌드위치 웍스
    13. Rising Roll Gourmet / 라이징 롤 고메
    14. ‘wichcraft / 위치크래프트
    15. Swich / 스위치
    16. Spicy Pickle / 스파이스 피클
    17. EAT. / 잇.

    본문내용

    Intro
    브랜드 역사
    - 2003년 Jeff Sineli에 의해 Dallas에 런칭
    - 2005년 프랜차이즈 사업 시작
    - 2010년 미국 내 18개州 약 100여 개 매장으로 확대 운영
    - 전세계 공항을 중심으로 Global하게 확대 진행에 박차를 가함
    : 전세계 공항 푸드서비스 선도 업체인 “Delaware North Companies Travel Hospitality Services”와 계약
    : 전세계 ‘여행자’라는 새로운 핵심고객층을 Target 전략에 추가하는데 성공함

    참고자료

    · Homepage: www.whichwich.com
    · Which Wich offers 99 cent sandwiches, [chain leader]
    · Delaware north companies Which Wich team up, [chain leader]
    · Mass customization, [QSR]
    · Growth through packaging / Today’s generation of employee loyalty, [QSR]
  • AI와 토픽 톺아보기

    • 1. Which Wich?
      Which Wich? is a popular fast-casual sandwich shop that offers a wide variety of customizable sandwich options. The brand is known for its unique ordering system, where customers use a red Sharpie to mark their desired toppings and ingredients on a pre-printed menu. This interactive experience adds a fun and engaging element to the ordering process. The sandwiches are made fresh to order, using high-quality ingredients, and the menu offers a good balance of classic and creative flavor combinations. The atmosphere in Which Wich? restaurants is generally casual and inviting, with a modern and trendy decor. Overall, Which Wich? provides a satisfying and enjoyable dining experience for those seeking a customizable and delicious sandwich.
    • 2. Chipotle Mexican Grill
      Chipotle Mexican Grill is a popular fast-casual restaurant chain that specializes in Mexican-inspired cuisine. The brand is known for its commitment to using high-quality, fresh, and responsibly sourced ingredients in its menu items. Chipotle's signature dishes, such as burritos, bowls, tacos, and salads, are made-to-order and allow customers to customize their meals with a variety of proteins, toppings, and sauces. The restaurant's focus on transparency and sustainability, as well as its efforts to provide nutritious and flavorful food, have made it a popular choice among health-conscious consumers. While Chipotle has faced some challenges in the past, such as food safety issues, the brand has worked to regain the trust of its customers and continues to be a leader in the fast-casual Mexican food segment.
    • 3. Freeb!rds World Burrito
      Freeb!rds World Burrito is a fast-casual restaurant chain that specializes in large, customizable burritos and other Tex-Mex inspired dishes. The brand is known for its unique and eclectic atmosphere, which often features vibrant murals, funky decor, and a laidback, almost bohemian vibe. The menu at Freeb!rds offers a wide variety of protein, rice, bean, and topping options, allowing customers to create their own personalized burrito masterpieces. The quality of the ingredients used is generally high, and the portion sizes are generous, making Freeb!rds a popular choice for those seeking a satisfying and filling meal. While the brand may not be as well-known as some of its larger competitors, Freeb!rds has developed a loyal following among its customers, who appreciate the brand's commitment to creativity, customization, and a fun, unique dining experience.
    • 4. Firehouse Subs
      Firehouse Subs is a fast-casual restaurant chain that specializes in serving high-quality, freshly prepared submarine sandwiches. The brand is known for its commitment to using premium meats and cheeses, as well as its signature toasted sub rolls. Firehouse Subs also offers a variety of specialty sauces and toppings, allowing customers to customize their sandwiches to their liking. The restaurant's atmosphere is designed to be reminiscent of a traditional firehouse, with firefighter-themed decor and memorabilia throughout the dining area. This unique branding and focus on quality ingredients have helped Firehouse Subs establish a loyal customer base, particularly among those seeking a satisfying and flavorful sandwich experience. While the menu may not be as expansive as some of its competitors, Firehouse Subs has carved out a niche for itself in the fast-casual sandwich market.
    • 5. Baja fresh
      Baja Fresh is a fast-casual Mexican restaurant chain that is known for its focus on fresh, high-quality ingredients and made-to-order menu items. The brand's menu features a variety of tacos, burritos, bowls, and salads, all of which can be customized to the customer's liking. Baja Fresh is particularly known for its use of fresh, never-frozen proteins, as well as its commitment to using locally sourced produce and sustainable farming practices. The restaurant's atmosphere is generally casual and inviting, with a contemporary Mexican-inspired design. While Baja Fresh may not be as well-known as some of the larger Mexican fast-food chains, it has developed a loyal following among those who appreciate its focus on freshness, quality, and customization. Overall, Baja Fresh provides a satisfying and healthy alternative to traditional fast-food Mexican options.
    • 6. Jimmy Johns Gourmet Sandwiches
      Jimmy John's Gourmet Sandwiches is a fast-casual sandwich shop that is known for its focus on fresh, high-quality ingredients and speedy delivery. The brand's menu features a variety of classic and signature sandwich options, all of which are made with freshly baked bread, premium meats, and crisp vegetables. Jimmy John's is particularly known for its commitment to using only the freshest ingredients, as well as its ability to deliver sandwiches to customers in a matter of minutes. The restaurant's atmosphere is generally casual and minimalist, with a focus on efficiency and convenience. While Jimmy John's may not offer the same level of customization or variety as some of its competitors, its dedication to quality and speed has helped it establish a loyal customer base among those seeking a quick, satisfying, and delicious sandwich experience.
    • 7. Pita Pit
      Pita Pit is a fast-casual restaurant chain that specializes in serving fresh, made-to-order pita sandwiches. The brand is known for its wide variety of protein, vegetable, and sauce options, which allow customers to customize their pitas to their liking. Pita Pit's menu features a range of both traditional and creative flavor combinations, catering to a diverse range of tastes and dietary preferences. The restaurant's atmosphere is generally casual and inviting, with a focus on healthy, fresh, and flavorful food. While Pita Pit may not be as well-known as some of the larger fast-food chains, it has developed a loyal following among those seeking a healthier and more customizable alternative to traditional fast-food options. Overall, Pita Pit provides a satisfying and convenient dining experience for those looking to enjoy a fresh, made-to-order pita sandwich.
    • 8. Togo's
      Togo's is a fast-casual sandwich shop that is known for its commitment to using high-quality, freshly prepared ingredients in its menu items. The brand's menu features a wide variety of classic and signature sandwich options, as well as salads, wraps, and other deli-style offerings. Togo's is particularly known for its focus on using premium meats and cheeses, as well as its ability to customize sandwiches to the customer's liking. The restaurant's atmosphere is generally casual and inviting, with a focus on efficiency and convenience. While Togo's may not be as well-known as some of the larger national sandwich chains, it has developed a loyal following among those who appreciate its dedication to quality and freshness. Overall, Togo's provides a satisfying and reliable sandwich experience for those seeking a quick and delicious meal.
    • 9. The Veggie Grill
      The Veggie Grill is a fast-casual restaurant chain that specializes in serving plant-based, vegetarian, and vegan-friendly cuisine. The brand is known for its commitment to providing healthy, sustainable, and delicious food options that cater to a wide range of dietary preferences. The Veggie Grill's menu features a variety of burgers, sandwiches, salads, bowls, and other plant-based dishes, all of which are made with high-quality, fresh ingredients. The restaurant's atmosphere is generally modern and inviting, with a focus on creating a comfortable and welcoming dining experience for its customers. While The Veggie Grill may not appeal to those who prefer traditional meat-based dishes, it has developed a loyal following among health-conscious consumers and those seeking a more sustainable and ethical dining option. Overall, The Veggie Grill provides a satisfying and innovative plant-based dining experience.
    • 10. Nature's Table Café
      Nature's Table Café is a fast-casual restaurant chain that specializes in serving healthy, fresh, and sustainable food options. The brand is known for its commitment to using high-quality, locally sourced ingredients in its menu items, which include a variety of salads, wraps, sandwiches, and other wholesome offerings. Nature's Table Café's atmosphere is generally bright, airy, and inviting, with a focus on creating a relaxing and comfortable dining environment. The restaurant's menu caters to a wide range of dietary preferences, including vegetarian, vegan, and gluten-free options, making it a popular choice among health-conscious consumers. While Nature's Table Café may not be as well-known as some of the larger fast-food chains, it has developed a loyal following among those who appreciate its dedication to providing fresh, nutritious, and sustainable food options. Overall, Nature's Table Café offers a satisfying and guilt-free dining experience for those seeking a healthier alternative to traditional fast-food.
    • 11. Schlotzsky's Deli
      Schlotzsky's Deli is a fast-casual restaurant chain that specializes in serving unique and flavorful sandwiches, as well as other deli-style offerings. The brand is known for its signature round, sourdough buns, which are used as the foundation for a variety of sandwich creations. Schlotzsky's menu features a wide range of classic and signature sandwich options, as well as salads, soups, and other side dishes. The restaurant's atmosphere is generally casual and inviting, with a focus on creating a comfortable and relaxed dining experience. While Schlotzsky's may not be as well-known as some of the larger national sandwich chains, it has developed a loyal following among those who appreciate its commitment to using high-quality ingredients and offering a unique and satisfying sandwich experience. Overall, Schlotzsky's Deli provides a tasty and convenient option for those seeking a delicious and customizable sandwich.
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