(영어 레포트) 호텔경영 호텔사업계획서 Business Plan of The Royal Wood (Griffith University)

소개

호주 그리피스 대학교(Griffith University) 호텔경영 과정 중 Hospitality Service Operation Management 수업 기말 레포트 입니다.

주제는 Business Plan of The Royal Wood
The Royal Wood라는 가상의 호텔 사업 계획서에 대해 작성되었습니다.

그리피스 대학교 학교웹사이트 복제 검열 프로그램 확인 10% 이하 내용들입니다.

목차

1. MISSION STATEMENT
2. ENVIRONMENTAL SCAN
3. SWOT ANALYSIS
4. Objectives and Strategies
5. STAFFING PLAN
6. OPERATING BUDGET
7. Financial Targets
8. List of reference

본문내용

MISSION STATEMENT
To be the first choice destination on the coast with outstanding leisure and conference value, satisfaction and reliability. Both guests and employees share a quality and memorable hotel experience like none other!

ENVIRONMENTAL SCAN
Kotler, Bowen and Makens (2006, p. 122-126) found that generation of baby boomers has spending power for travel products of about a billions dollars. Moreover rates of educated people has increased and it means they will have a high chance of high social level and income as well, so it will lead to high demands of luxury goods such as hotels and dinning out.
The local population has increased from the 1980’s. This suggests there is opportunity for a large labour market to draw from. It also suggests there is a good opportunity to utilise the locals during the off seasons. Especially locals are consisted of aged people, baby boomers who will consume our products.

참고자료

· HOTS. (2009). Background. HOTS US: The Orange Simulation
· HOTS. (2009). Business Advice. HOTS US: The Orange Simulation
· HOTS. (2009). Monthly indicator report. HOTS US: The Orange Simulation
· HOTS. (2009). Summary Income Statement. HOTS US: The Orange Simulation
· King, C. (Ed.). (2009). Hospitality Marketing. Sydney: Pearson Education Australia.
· Kotler, P., Bowen, J. T. & Makens, J. C. (2006). Marketing for hospitality and tourism. New Jersey: Pearson education Press.
· Tribe, J. (2005). The economics of recreation, leisure & tourism. Oxford: Butterworth-Heinemann.