[A+ 레포트][국제 경영 성공 사례 분석][영어] How TikTok Succeeded in Global Market PPT&대본

소개

국제 경영 수업을 들으며 만든 영어 PPT와 영어 발표 대본입니다.
(PPT와 발표 대본 내용 모두 영어로 작성되었습니다)
국제 경영 성공 사례로서 틱톡을 분석하였으며, 1차 발표용과 2차 발표용을 합한 자료입니다.
(PPT도 1차 2차 따로, 대본도 1차 2차 따로 있습니다)

발표용으로 만든 자료이지만 그 자체로 보고서로 보아도 무방할 정도로 내용이 풍부합니다.
PPT, 발표 대본 모두 아주 훌륭한 내용이고 PPT는 디자인도 매우 세련됩니다.
정말 퀄리티는 보장합니다. 후회하지 않으실 겁니다.

성적은 총점 99점 A+ 받은 자료입니다.

목차

1. Reasons For Choosing
1) Why Tik Tok?
2) Why Tik Tok as an Advertising Platform?

2. Major Features
1) Unsurpassed Download Status
2) Great Popularity for Generation Z

3. How Succeeded
1) Personalized Recommendation
2) Enjoying Contents Lightly
3) Easy Production
4) Where there is content, there is a commerce
5) Extend to Global Service

4. Next Presentation
1) Global Market Strategies of Tik Tok
2) Future of Tik Tok in global Market

5. References

6. Brief Review
1) What is Tik Tok?
2) Major Features
3) How Succeeded

7. US Companies’ uses of Tik Tok
1) Guess
2) NFL
3) Michael Kors
4) Adidas Neo

8. Future of Tik Tok
1) Future ad formats on Tik Tok
2) Future of Tik Tok in Global Market

9. Conclusion
1) Four significant implications

10. References

본문내용

And Second major feature is great popularity for generation Z. The term ‘Generation Z’ means the demographic cohort after the millennials. They usually means people who have mid-1990s to early-2000s as starting birth years. I guess almost of us are Generation Z. As we do, members of Generation Z have used digital technology since a young age and are comfortable with the Internet and social media. Many of Tik Tok users are this, Generation Z. Predominantly young and upscale audience makes Tik Tok an interesting platform for brands who are curious to tatp into Gen Z shopper set.

<중 략>

참고자료

· Mansoor Iqbal (2019), Tik Tok Revenue and Usage Stastics
· Thomas Graziani (2018), 6 Examples of Successful Douyin Marketing Campaigns
· Hans Tung and Zara Zhang (2018), 8 lessons from the Rise of Douyin (Tik Tok)
· Scott Galloway (2019), Is Tik Tok About to Facebook Instagram?
· ホーム (2018), Average daily activation count : 43 times a day! Teenagers are addicted to “TikTok”!
· Team Collabory (2019), 4 Tik Tok Hashtag Challenges To Learn From
· Thomas Graziani (2018), 6 Examples of Successful Douyin Marketing Campaigns
· Carina Kröpfl (2019), Tik Tok Marketing – This Video Platform Could Be the Next Big Thing
· Scott Galloway (2019), Is Tik Tok About to Facebook Instagram?
· Keith Kakadia (2019), TikTok Markeing: the complete guide