블리자드 기업 분석(영문)

소개

"블리자드 기업 분석(영문)"에 대한 내용입니다.

목차

Section 1. Define the competitive advantage of the company and do a value chain analysis to understand where the company generates its value. Then do the strengths and weaknesses of the internal company.
Section 2. Do the Porter’s five forces of the market they operate in and then proceed to do an analysis of their main competitor. Elaborate a table where you can compare the capabilities of the companies.
Section 3. Do an analysis of their business level strategies, here you need to be careful of choosing only 1 business unit and a specific market. Also explain their international strategy, what markets they choose and why they pursued this strategy.
Section 4. Look at their mergers and acquisitions, what kind of advantages have they brought to them. Look at their strategic alliances and what did they achieve through those.
Section 5. Research about their leadership, who are or were their main leaders and the value they brought to the company.

본문내용

For a long time, video games have been a niche product, mostly played by teenagers and making up for only a small amount in the overall revenue of the media landscape. The medium has come a long way since then, even surpassing the movie industry in revenue in 2015. (Reitmeier, P. , 2016) As this industry keeps growing and as the E-Sports are considered very seriously, video game industry is getting attention more and more. This paper will discuss the case of Blizzard entertainment, the well-known video game developer and publisher, subsidiary of Activision Blizzard.

The success of the Blizzard Entertainment is due to the success of their game series. Warcraft(1994) Diablo(1996), StarCraft(1998) and Overwatch(2016) are the game series that they have developed and are still successful in the market. They kept on developing and launching the series such as StarCraft 2, Diablo 2,3,4, Warcraft 2,3, World of Warcraft, Overwatch and etc.

참고자료

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