Marketing plan project for imaginary company 'Berry Creatives Inc.' 미국 경영대 수업에서 A를 받은 가상회사의 Marketing Plan Project입니다. (English Essay)

소개

"Marketing plan project for imaginary company 'Berry Creatives Inc.' 미국 경영대 수업에서 A를 받은 가상회사의 Marketing Plan Project입니다. (English Essay)"에 대한 내용입니다.

목차

I. Executive Summary

II. Situation Analysis
1. External Environment
1) Technological Innovation
2) Economic Status
3) Socio-Cultural Dimension
4) Competitors
5) Political and Legal Factors
2. Internal Situation Analysis
3. Current Marketing Strategies
1) Relationship Marketing
2) Search Engine optimization
3) Social Marketing
4. Organizational Structure
1) Workers
2) Board of Directors
3) Owners and Shareholders
5. SWOT ANALYSIS
1) Strengths
2) Weakness
3) Opportunities
4) Threats
6. SMART Marketing Goals

III. Marketing Strategy
1. Price
2. Product
3. Promotion
4. Place

IV. Finance
1. Break-Even Analysis

V. Marketing Opportunities

VI. Implementation

VII. Campaign Evaluation

VIII. Contingency Plan

Ⅸ. Conclusion

본문내용

Executive Summary
The phase identifies the marketing methods employed and how to make them more effective through embracing better techniques such as segmenting the markets for personalized efforts, adopting better marketing approaches that come up and also increasing the range of products that are offered in the market at affordable prices.
Berry Creatives Inc.
Berry Creatives is a fairly new organization located in New York. Berry creatives strives to offer customized designs to individuals and firms seeking to benefit from the new marketing trend. The firm offers customized banners, calendars, caps, mugs, and key holders to persons interested. However, the organization is only a year old; the firm has benefited from the marketing strategy of having referral contacts on every customized product from the firm. The firm has also employed a range of customized services that differ in material, size, and price hence making the firm able to meet a variety of persons from different economic classes, thus increasing sales.

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