이랜드 마케팅,이랜드 기업분석,이랜드 경영전략,이랜드 브랜드마케팅,이랜드 서비스마케팅,글로벌경영,사례분석,swot,stp,4p
- 최초 등록일
- 2018.07.26
- 최종 저작일
- 2018.07
- 43페이지/ MS 파워포인트
- 가격 3,600원
목차
1. Organizational Profile
2. Environmental Factors
3. Person-job Fit
4. Motivational System
5. Stress Management
6. Decision Making
7. Teamwork
8. Leadership
9. Conflict Management
10. Organizational Structure
11. Organizational Culture
12. Organizational Change
본문내용
1. Organizational Profile
• Company History
1980
• Pioneered franchising system
• England → E-Land
2005-6
• 37th largest corporation in Korea
• New medium priced market
Now
• Fashion apparel, hyper mart retail, fashion outlet malls, department stores, hotels and restaurant businesses
참고 자료
Eland pays $8.8 million for 33-carat Elizabeth Taylor diamond ring". Joongang Daily. 16 December 2011. Retrieved 29 March 2013.
Tesco to buy 36 S.Korean stores | Deals | Mergers & Acquisitions | Reuters
BBC NEWS | Business | Tesco set to grow in South Korea
http://www.eland.co.kr/main.aspx
https://www.elandscout.com/
http://www.dbguide.net/knowledge.db?cmd=view&boardUid=130790&boardConfigUid=22&categoryUid=206
http://news.donga.com/3/all/20140821/65881082/1
이남주외. 2002. 이랜드의균형성과표구축및실행사례. 서강대학교경영연구소.
장광규. 20005. 이랜드 BSC와경영혁신. 경총노동경제연구원
http://www.itnk.co.kr/news/articleView.html?idxno=43222
http://www.itdaily.kr/news/articleView.html?idxno=54066
http://www.reportworld.co.kr/report/data/view.html?no=1298498&agentid=naver
정승화외. 2008. 이랜드그룹의성장전략. 한국중소기업학회.
http://bntnews.hankyung.com/apps/news?popup=0&nid=05&c1=05&c2=05&c3=00&nkey=201012230831043&mode=sub_view