Aqualisa Quartz Case study
- 최초 등록일
- 2016.07.12
- 최종 저작일
- 2016.05
- 8페이지/ MS 워드
- 가격 10,000원
목차
없음
본문내용
Consumer Behavior & Needs
Don’t like low water pressure.
Don’t like fluctuation in temperature.
Don’t like shower broken down or “went wrong”.
Don’t like hard-to-turn, valve, leaky seals, and worn-out showers.
Having little understanding of product options. Low brand awareness.
Plumber Behavior & Needs
There were about 10,000 master plumbers having high technical expertise.
Plumber has strong influence toward consumers.
Charged about 40 euro to 80 euro per hour or more.
Preferred to install a single shower brand and resistant to change (Switching costs between brands were high).
Have cautions of Electronics showers.
<중략>
2. Why is the Quartz shower not selling?
1) Quartz shower was priced between 850 Euros to 1080 Euros which was very high compared to other brands of Aquasila.
Thus it was not affordable to consumers other than those in the premium segment. And the developers who consider
Aquasila core products to be expensive were skeptical about buying the new product despite being offered heavy discounts.
참고 자료
없음