[A+이거 하나면 충분한 영문레포트] 네슬레의 글로벌화 과정, 마케팅,현지화전략

소개

네슬레의 초기사업부터 글로벌 기업이 되기까지의 과정,
특히 현지화전략에 관한 사항+ 네슬레의 현 중국시장의 위치에 관한 사항을 함께 다뤘습니다.
모두 영문으로 작성되어 있으며 다시한번 검토하여 업로드 합니다.
특별히 수정할 부분 없습니다.

목차

1. Preface
2. Executive Summary
3. Introduction
4. Management structure
5. Aligned with Overall Strategic Posture
6. Nestlé’s Philosophy
7. Ten Principles of Business Operations
8. Nestlé in CHINA
9. Conclusion

본문내용

Executive Summary
Nestle is operated in 70 countries, with 23 million employer in 500 factories. The annual turnover is around $50 billion. 98% of the revenue is obtained from abroad.
Nestle was founded in Swiss first. Nestle eyes turned out early due to the small domestic market. As a result of constant effort, they achieved lots of thing. The history of the company is over 140 years, it was conducted of many mergers Nestle history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. After 1905, they operated factory in US, UK, Germany, Spain. Also, they expanded the industry into chocolate sector and set up a subsidiary company in Singapore, Hong Kong, India for targeting Asia market. Demand of dairy products increased due to world war. They could last contract with government. After 1918 income of chocolate industry was raised sharply and finally they succeed research of developing a coffee ‘Nescafe’ which can be melted in water.

참고자료

· “About Us.” Http://www.nestle.com. Nestlé S.A., n.d. Web. 31 Mar. 2013. <http://www.nestle.com/aboutus>.
· “Death, Diarrhea, and Disease: Nestlé and the Ethics of Infant Formula.” Death, Diarrhea, and Disease: Nestlé and the Ethics of Infant Formula. Teachspace, n.d. Web. 01 Apr. 2013. <http://www.teachspace.org/personal/research/nestle/history.html>.
· Baer, Edward. “Babies Means Business.” New Internationalist. New Internationalist, n.d. Web. 01 Apr. 2013. <http://newint.org/features/1982/04/01/babies/>.
· “About Us.” Nestle Health Science. Nestle, n.d. Web. 1 Apr. 2013. < http://www.nestlehealthscience.com/about>.
· Annual Report 2010. Rep. Nestle.com, 2011. Web. 1 Apr. 2013. < http://www.nestle.com/assetlibrary/Documents/Library/Documents/Annual_Reports/201 0-Annual-Report-EN.pdf>.
· DuBois, Shelly. “Nestlé’s Brabeck: We Have a “huge Advantage” over Big Pharma in Creating Medical Foods.” CNN Money. Cable News Network, 1 Apr. 2011. Web. 1 Apr. 2013.<ttp://money.cnn.com/2011/04/01/news/companies/nestle_brabeck_medical_foods .fortune/index.htm>.
· Food Processing Industry: Market Research Reports, Statistics and Analysis. Rep. Report Linker, n.d. Web. 1 Apr. 2013. <http://www.reportlinker.com/ci02050/Food- Processing.html>.
· Cardenas, M.A. (2003) “International Managerial Leadership as a Global Competency” Staff and Educational Development International, Vol. 7, Number 3, December 2003.
· Cardenas, M.A.and Goldstein, S. (2003) Maximizing Value through a Synchronized Organization: Optimal Resource Management, ITC live satellite videoconference and interactive on-line video-course (www.itc-group.org), San Diego, California, February.
· Cardenas, Miguel A. (2002) “A Sequential Systems Strategy to Optimize the Productive Use of Telecommunications Technologies for Education, Business andGovernment” XV Conference of the Asian Association of Open Universities, Indira Gandhi National Open University, (IGNOU), New Delhi, India, February 21-23, 2002.
· Cardenas, M.A. and Finnigan, J. (2002d) ETK Excellence: Key Competencies forManaging in the New Economy, ITC live satellite video-conference and interactive on-line video-course (www.itc-group.org), San Diego, California, December.
· Krishnamoorthy, Meenakshi S. and Geza Feketekuty (1998) “Technology Blending, Trade and Diplomacy: Strategic Management of Our Expertise”:, 1998 Videoconference Series Competitive Success with Global Focus; International Training Center, (www.itc-group.org) June 25, 1998.
· Krishnamoorthy, Meenakshi S. and Rubens Ricupero (1999) “Innovation, Technology Transfer and the Global Market: The Chain for Competitive Advantage”:1999
· Videoconference Series Foundations for Prosperity in the Third Millennium;
· International Training Center, (www.itc-group.org) July 6, 1999.
· Malevski Yoram, Meenakshi S. Krishnamoorthy, M. , Sebastian K. Zacharia and Ralph J. Daley (2000) “Transforming Know-How into Marketable Value: Process and Strategies”: 2000 Videoconference Series: Global Strategies for Excellence, Value and Optimal Performance; International Training Center, ( www.itc-group.org) July 6, 2000.
· Kumar Rachna and Meenakshi S. Krishnamoorthy, M.(2003) “Technology Acquisition and Negotiation: The Key to Competitive Performance”: 2003 Videoconference Series: Strategies for Competitive Performance; International Training
· Center, (www.itc-group.org) November 13, 2003.