FJ BENJAMIN 기업분석 FJ벤자민 영어 레포트

목차

1.0 Executive Summary

2.0 Industry & Company Background
2.1 Company Background
2.2 Industry Background

3.0 Industry Analysis
3.1 PESTEL Analysis
3.2 Porter’s Five Forces Analysis
3.3 Competitors Analysis
3.4 Drivers of competition in the industry

4.0 Company Analysis
4.1 VRIO Analysis
4.2 Value Chain Analysis
4.3 Analysis of Firm’s Present Strategies
4.4 SWOT Analysis

5.0 Problems and Solutions

6.0 Appendix

7.0 List of References

본문내용

FJ Benjamin (FJB) is one of the leading luxury distributors for many years and has its highest stock performance of 140% of Straits Times Index during the Q4 in 2014. Their vision is to become a global company who is dedicated to fulfil their customer’s lifestyle aspirations through their mission. In recent years, their revenues and profit margin have been declining. Through our external and internal analysis of FJB, we hope to explore the reasons behind this decreasing performance.

<중 략>

Firstly, an established and reliable distribution network allows proper inventory management, maximises customer satisfaction and therefore, brand loyalty. Next, innovative marketing strategies strengthen and develop the brands that the firm is partnering with. It enables further market penetration and therefore, higher sales revenues. Additionally, successful brand development strategies would improve the reputation and track record of the firm. Such credible reputation is important for firms to maintain and expand its brand portfolio and therefore, larger customer base.

참고자료

· The Global Fashion Industry – Growth in Emerging Market September 2009 (n.d.) . Retrieved May 16, 2014, from www.grailresearch.com/pdf/ContenPodsPdf/Global_Fashion_Industry_Growth_in_Emerging_Markets.pdf
· Luxury Tourism For The Jet-Set. (n.d.). My Malaysia Life. Retrieved May 16, 2014, from http://life.malaysia.my/en/articles/lifestyle/travel/luxury-tourism-for-the-jet-set Onward and Upward: Indonesian Fashion Scene in 2013 - The Jakarta Globe. (n.d.). The Jakarta Globe Onward and Upward Indonesian Fashion Scene in 2013 Comments. Retrieved May 16, 2014, from www.thejakartaglobe.com/blogs/onward-and-upward-indonesian-fashion-scene-in-2013/
· Luxury Goods in Malaysia. (n.d.). Luxury Goods in Malaysia. Retrieved May 16, 2014, from www.euromonitor.com/luxury-goods-in-malaysia/report
· From Beijing to Budapest – Winning Brands, Winning Formats. (n.d.). . Retrieved May 16, 2014, from www.pwc.com/gx/en/retail-consumer/pdf/singapore.pdf
· Animal Cruelty in the Fashion Industry. (n.d.). Fashion With a Heart CSR Sustainability. Retrieved May 16, 2014, from www.fashionwithaheart.wordpress.com/2012/05/06/animal-cruelty-in-the-fashion-industry/
· Save Animal Book Charity Project. (n.d.). . Retrieved May 16, 2014, from www.animalnews.info/reprint/save_malaysia_animals.htm
· Butler, S. (2014, April 1). Illegal python skins feed hunger for fashionable handbags and shoes. The Guardian. Retrieved May 16, 2014, from www.theguardian.com/business/2014/mar/31/illegally-traded-python-skins-black-market
· Singapore Effective Criminal Enforcement of IP rights. (n.d.). . Retrieved May 16, 2014, from www.mirandah.com/pressroom/item/373-singapore-effective-criminal-enforcement-of-ip-rights
· Asia's leading specialist retailer & brand builder in both downtown and travel retail environments | The Valiram Group. (n.d.). Valiram. Retrieved May 16, 2014, from www.valiram.com/the-group/
· Robinsons. Retrieved May 16, 2014, from www.robinsons.com.sg/
· PREMIUM ServiceGEMS & Service GEMS of RIMS Cycle 16. (n.d.). eCalendar. Retrieved May 16, 2014, from www.retail.org.sg/popup_latestnews.asp?ID=219768
· 24
· F J Benjamin: Training to serve. (n.d.). HRM Asia -. Retrieved May 16, 2014, from www.hrmasia.com/case-studies/f-j-benjamin-training-to-serve/120856/
· FJ Benjamin Annual Report 2012/2013
· F J Benjamin: Vision & Mission. – Retrieved May 16, 2014 from www.fjbenjamin.com/corporate-vision-and-mission.php