국제경영학 아모레퍼시픽 영어레포트

소개

아모레 퍼시픽의 해외진출 사례, 기업분석, 등에 대한 내용을 담은 자료입니다.
국제경영학시간에 아주 잘 쓴 레포트로 칭찬 받은 자료이고, 갖가지 표와 사진들이 첨부되어있습니다.
깔끔하고 보기좋게, 논리적으로 정리된 자료입니다.

목차

1. Overseas expansion situations.
2. Back ground of overseas expansion
3. History of overseas expansion
4. Amorepacific Nation's present condition & analysis
5. Amorepacific's China market
6. Amorepacific's France market
7. Amorepacific's US market
8. Amorepacific's oversea expansion strategy & The reason of suceeded in oversea market.
9. Amorepacific development way

본문내용

Amorepacific enter the global market in 1960 and export their products actively. In 1990, they propeled the global bland strategy, founded the plant in China and France, started local production. Recently, they are in real global strategy. They make the beauty and health history by sulwhasoo, hera, laneige, mamonde, innisfree, Iope etc.

Back ground of overseas expansion
Amorepacific's overseas expansion was essential. Overseas masterpiece brand pressured domestic brands and domestic low price cosmetic brand strengthed the price competitive. To survive in this condition Amorepacific accelerateed going abroad. Amorepacific attacked advanced country and underdeveloped country at the same time to enhance the corp's position and secure the initiative.

참고자료

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