하이마트 SWOT 분석과 SWOT Analysis diagram (영문)

소개

하이마트 swot 분석과 이를 토대로 작성한 swot분석표 영문판입니다.
원어민 수업을 들을 때 직접 작성한 것이고 12개 팀중 상위 3팀을 선정할 때 3팀중 하나로 뽑힌 자료입니다.
도움이 되었으면 좋겠습니다^^

목차

1. SWOT Analysis Summary
2. Strength
3. Weakness
4. Opportunity
5. Threat
6. SWOT analysis diagram

본문내용

Internal Analysis
Summary
Merge with Lotte group is big opportunity. The synergy effect is expected to be extreme. Himart can transform Lotte household appliances branches into Lotte-Himart shop. Also Himart can expand their business operations with Lotte-homeshopping and Lotte online shop. Himart has concentrated building 'load shop' which has a big parking lot in the past 10 years. But today, . Himart has already many branches and brand power. Therefore, Shop-in-shop", which is located inside Lottemart is very effective. It can increase the number of stores at lower cost. And as a person who lives alone is increasing and interest in health is getting stronger. So quickly introducing small electronics and health related appliance is very important.
1) Strength
Various product line
Himart has the most abundant products line in all the domestic supplying companies of household appliances. The supplying companies such as Samsung, LG, Dongbu-Daewoo Electronics, Braun, Sony, Philips and other famous companies reach to the total of 110.

참고자료

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