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목차

Ⅰ. 2010 Issue
1. 2010 Internet Advertising Market
2. 2010 Quarterly Issue

Ⅱ. Online Media Issue
1. Main Page Reformation & Integration
2. SNS(Social Network Service)
3. Highly Developed Search Service
4. Reinforcement of Map Service
5. Various Services for Enhancing User-Convenience

Ⅲ. Online Advertising Issue
1. Search Related Ads
2. Content Type Ads for Viral
3. Online Ad with Seasonal Issue
4. Acceleration of Changes in Portal Daily Exclusive Ads
5. Changes of Exclusive Ad Trend

Ⅳ. 2011 Outlook
1. Intensified Competition within Portals
2. Expansion of Portal Services to ‘Social’ Platforms
3. Expectation of SNS Used Ads
4. Integrated Marketing of Online and Digital Media

본문내용

Ⅰ. 2010 Issue
1. Internet Advertising Market
1) 1Trillion and 583.5 Billion(KRW) in 2010, Increased about 22.5% than last year
2010 Display Ad 565.6 billion KRW, Keyword Ad market 1 trillion and 17.9 billion KRW (forecasted),
Internet Ad takes about 20.7% of total ad spending
Expect over 20% growth in 2011 than previous year due to various sports events (Winter Olympics,
World cup, Asian games) and local election issue
2011 Internet Ad growth rate 11%, with estimated total ad market growth 5%
Internet Ad
Growth Rate
Internet Ad Spend
[2010 Internet Ad Spending Forecast]
* Source :Internet Marketing Council of Korea , Korea Investment & Securities

<중 략>

Ⅲ. Online Advertising Issue
3. Online Ad with Seasonal Issue
1) Sports (Winter Olympics, the World-cup, the Asian Games)
Open related pages from various media such as portal, news, video etc., interested advertisers’ sponsorship
Strong needs for exclusive exposure by big advertiser due to high traffics within short period
2) Election
Expand the opening election-page and package release from big to small-medium sized portals,
show candidate PR and induce voting participation
Package composition focused on main, news and election pages
*Source : Sponsorship ad introduction from each company

참고자료

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