서울시내 전기자동차 공유 시스템(Electric Car Sharing System)의 브랜드 구축과 전략(발표용)

소개

이 발표자료는 홍익대 IDAS 석사논문 발표용으로서 같은 내용의 논문제출용이 따로 있다.
가까운 미래에 주요 운송수단이 될 전기차와 공유경제의 융합을 기반으로하여 서울에서 전기자동차를 공유하는 일렉트릭카쉐어링의 브랜드를 구축하고 마케팅전략을 구상한 내용이다.
국제대학원 논문발표용이기때문에 전문 영어로 작성되어있으니 참고바랍니다.

목차

1. WHY EV Sharing System?
2. WHAT is EV sharing system?
3. HOW To Design EV Sharing System

본문내용

each shared vehicle replaced 15 personally owned vehicles in 2009, and carsharing members drove 31 percent less than when they owned a personal vehicle. These two factors translate into 482,170 fewer tons of CO2 emissions and less travel congestion in urban areas.
Consumers benefit from carsharing by being relieved of ownership costs. Frost & Sullivan research shows that an average car owner who drives 12,000 miles a year at an average driving speed of 30 miles per hour can save US$ 1,834 by shifting to a carsharing service. Commuters who drive less than 12,000 miles can save more.

<중 략>

Consumer: Businessman, government officer Age 20~50 | Type: often, practical user Number of driving: 3 or 4/a week Driving way: Rounded ride Driving time : 1 hour + 1 hour Total using time: 2-3 hours Financial status: Low & mid-income earners Distance: From office to office Destination: B2B office, sale store, facility, factory, meeting place, etc

Consumer: Faculty members, students, professors Age 20~60 | Type: often,

참고자료

· http://www.oecd-ilibrary.org/environment/co2-emissions-from-fuel-combustion_2075826x-table1
· http://www.frost.com/prod/servlet/market-insight-top.pag?Src=RSS&docid=190795176
· http://socar.kr/guide/why.html
· http://en.wikipedia.org/wiki/Car_sharing
· http://en.wikipedia.org/wiki/Zipcar
· http://kosis.kr/gen_etl/start.jsp?orgId=116&tblId=DT_MLTM_1242&conn_path=I2&path=교통·정보통신 - 교통 - 자동차등록현황보고 - 자동차등록대수현황_시도별
· http://blog.naver.com/smartkepco?Redirect=Log&logNo=50139636091
· http://www.pikeresearch.com/2010/01
· http://biz.chosun.com/site/data/html_dir/2012/04/25/2012042501662.html
· Jang, Wonjae, Park, Junsuk, Kim, Dongjun. “A Study on Introducing Car-sharing Schemes”. The Korea Transport Institute. (April 2008), pp.1-231
· Cheong, Sung Moon. “A Study on the Generated Carbon Dioxide Amount Estimation from Road Transportation Part in Seoul”. University of Seoul. (Feb 2010), pp.1-59
· David Zhao. Carsharing: A Sustainable and Innovative Personal Transport Solution with Great Potential and Huge Opportunities: Frost & Sullivan Automotive Practice, 28 Jan 2010
· 《전기차 공동이용 모델 개발 및 시범 운영》. KEPCO, March 2012.
· 《카쉐어링의 사업요소와 비전 및 전략》. 한국 카 쉐어링 협동조합 설립 준비회, March 2012.
· 《2011년 전기자동차 및 충전인프라구축사업, 보조금 업무처리지침》. The Ministry of Environment, April 2011.