(IN ENGLISH- PPT )HSL International hotel & tourism marketing, resort, swot analysis

목차

1. Introduction
2. Product category
3. Competitive Analysis
4. Positioning
5. Unique Selling Point
6. SWOT ANALYSIS of Tangatours
7. PESTEL Analysis
8. Exchange rate for converting Australian Dollar to EURO
9. Percentage of overseas-born Australians
10. Segmentation Process
11. Segmentation Process for current customer
12. Segmentation for New Target Market
13. International backpacker Market Analysis (QLD)
14. Brochure Design Principles
15. Brochure Design Analysis
16. Product Development
17. New Product for New target market
18. New Brochure
19. Conclusion

본문내용

Introduction
• Background
Moreton Island is one of the most famous rest areas in Brisbane.

• Purpose
-Introducing to product of Moreton island through some analysis.
-Introducing our new product for new target market with new brochure.

Product category
• Tangatours provides 1 day tour in Moreton island.
• Enjoying various activities such as snorkelling and sand tobogganing.
• Three competitors in the same market
Moreton Bay Escapes / Tangalooma Island Resort / Moreton Bay and Island

참고자료

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· Tangalooma Island Resort. (2012) Homepage. Retrieved from http://www.tangalooma.com.
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