제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

목차

1. LCC Market Environment
2. Introduction of JEJU AIR
3. Analysis of JEJU AIR
4. Analysis of Domestic LCC
5. Analysis of International LCC: AirAsia
6. Conclusion
7. Q&A
8. References

본문내용

Low price policy
Relationship between JEJU air and JEJU tour image
Minimize and low quality service
Lack of conviction about safety
Increase abroad traveling
Increase needs about LCC
Inroads of foreign airline into the Korean market
Increase competition to ASIANA. KOREANAIR

<중 략>

Strengths
Weaknesses
Opportunities
Threats
Low Cost
Minimizing Management Hierarchy
Versatile Staff
Limited Service
Limited Workforce
High Level of Dependence on Outsourcing
OPEN SKY Agreement
High Oil Prices: Competitor↓
Population Growth in Asia
Market Entry of Other LCC
High Oil Prices: Yield↓
Online Ticketing System Error

<중 략>

Everyday AirAsia surpasses JEJU AIR in the number of route by 9 times
International flight service (AirAsia)

For a variety of routes
Conclude
an aeronautical?agreement
For differentiating its promotional
Means from Airasia
How to enter the world market

International flight service (AirAsia)

참고자료

· http://www.jejuair.net/ (JEJU AIR)
· http://www.mltm.go.kr/ (국토해양부)
· http://www.airasia.com/kr/ko/home.page (AirAsia)
· http://www.jinair.com (Jin Air)
· http://www.airbusan.com/ (Air Busan)
· http://kr.koreanair.com (Korean Air)
· http://www.airasiana.com (Asiana)
· www.jeju.go.kr (제주특별자치도)
· http://kostat.go.kr (통계청)
· http://news.airportal.co.kr/ (항공뉴스)
· http://www.airport.co.kr (한국공항공사)
· http://news.naver.com/ (네이버뉴스)
· 박선형,「저가항공사 시장분석」, 하나산업정보 제 51호, 2006.
· 박시사,「제주항공의 저가항공사 포지셔닝 전략에 관한 연구.」, 관광연구저널 제1호, 2006.