[영문판]케라시스마케팅전략,케라시스분석,케라시스기업분석

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[영문판]케라시스마케팅전략,케라시스분석,케라시스기업분석

목차

01 Overview of Kerasys company

02 Shampoo market

03 Kerasys product

04 SWOT

05 4Ps/STP

06 Conclusion

본문내용

Kerasys Company
-Affiliated company of AKYUNG
-Kerasys = keratin + care+ system
Kerasys : hair clinic system
-Released at 2002


Shampoo market
product
conclusion
>Market share of domestic shampoo market

<중략>

Appeal the concept that you can get advanced professional effect at home without hair salon service.
Advertising model : Han Chae-Young
Advertising concept : hair of goddess

Twitter & Facebook open Event
women`s college sampling Event
movie premiere Event
contest exhibit

the product brand awareness↑
securing customer loyalty

참고 자료

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