(고대경영 PPT A+) SouthWest 성공요인 발표 (리더쉽) 영문. script 포함

소개

SouthWest 저가 항공의 성공요인 분석 자료입니다. 기업 문화와 리더쉽을 중심으로 구성되어 있습니다.

목차

SouthWest Airlines’ Background

The Company’s Strategy

The Evidence and the Reasons of Success

The Main Principle and Application

Class Discussion

본문내용

SouthWest Airlines’ Background
The Company’s Strategy
The Evidence and the Reasons of Success
The Main Principle and Application
Class Discussion
Table of Contents

SouthWest Airlines Co. Background

Founded in 1967, by Rollin King and Herb Kelleher
Started service within State of TX
Three competitor Airlines (Braniff, Trans-Texas and Continental) sued SW Airline
SW Airlines actually began its customer service in 1971, earning its first flight service revenue
SW now is the U.S. Fifth largest Airline, serving 52 cities across 26 states
Company Struggle and Present
Currently holds more than $4 billion company value

SouthWest Airlines Co. Core Values

참고자료

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