소셜커머스,소셜커머스전망과한계,소셜커머스현황및장단점

소개

소셜커머스,소셜커머스전망과한계,소셜커머스현황및장단점

목차

〇 서론

1. 소셜커머스의 정의 ················································································ 2p

2. 소셜커머스의 현황 ················································································ 2~3p


〇 본론

1. 소셜커머스의 형태
1) 판매 및 거래방식 ······································································ 3~4p
2) 상품 구색 ······································································ 4p
3) 결제 및 환불/교환 ······································································· 4p

2. 소셜커머스의 발달에 따른 외부 효과 ····················································· 4~5p

3. 소셜커머스의 장·단점 ······················································ 6p

4. 소셜커머스의 가치 ······················································ 6p

5. 소셜커머스의 이용에 관한 피해 ······················································· 7p


〇 결론

1. 소셜커머스의 전망 ··················································································· 8p

2. 소셜커머스의 한계 ··················································································· 8p

3. 시사점 ··················································································· 8p


〇 참고자료 ······························································································· 9p

본문내용

1. 소셜커머스의 정의

소셜커머스란 사전적 의미로는 소셜미디어(SNS)와 온라인 미디어를 활용한 전자상거래의 일종의로써 소셜 네트위크 서비스를 활용하여 이루어지는 전자상거래의 일종이다. 일정 수 이상의 구매자가 모일 경우 기존의 가격보다 할인 된 가격으로 상품을 제공하는 판매방식을 말한다. 그리고 또 다른 의미로써 고객들이 더 나은 구며 결정을 할 수 있도록 고객 간의 상호작용을 할 수 있는 수단으로써 다수의 사람들이 온라인으로 협력하고 의견을 공유하며 서로 구매 결정에 영향을 미칠 수 있는 능력을 키워주는 커머스 방식이라는 뜻이 있다.

<중략>

과거 몇 년 전까지만 해도 소셜커머스라는 판매방식을 활성화되지 않았기 때문에 시장에서 블루오션으로 존재했었다. 하지만 현재는 소셜커머스가 엄청나게 확산되어 현재 소셜커머스 시장은 레드오션으로 변화했다. 시장진입 쉽고 경쟁이 용이했던 도입기에 소셜커머스가 급격히 많아져 성장기와 성숙기인 지금은 경쟁이 치열해져 마진을 남기기가 더욱 힘들어졌다. 그리고 현재는 선도기업인 빅4업체(쿠팡, 티켓몬스터, 위 메이크 프라이스, 그루폰)가 큰 시장 점유율을 기록하면서 도전업체나 모방업체는 더더욱 이익을 남기기 어렵다.
그리고 부실한 서비스와 고객관리가 미흡하고 사용기한의 제한, 또 허위광고는 과장광고로 인해 소비자의 불만이 증가하는 것 또한 문제점으로 작용하며 통일 된 하나의 시장에서 똑같은 상품을 여러 업체가 판매하기 때문에 판매자 관리나 상품관리 또한 어렵다.

참고자료

· 책
· 소셜커머스 (신뢰가 돈이되는 사람 중심 상거래 혁명) 김철환 블로터 앤 미디어
· 웹 사이트
· http://blog.naver.com/jabin1425?Redirect=Log&logNo=20120994339
· http://blog.naver.com/PostView.nhn?blogId=leeglintstar&logNo=30098092115
· http://www.itfind.or.kr/itfind/periodical/viewPublication.htm?page=1&pageSize=10&sortOrder=desc&sort=created&total=63&searClassCode=B_ITA_17&codeName=IT+SPOT+Issue&masterCode=publication&identifier=02-001-110708-000024&classCode=B_ITA_17
· http://blog.naver.com/viponstory?Redirect=Log&logNo=110103577832
· http://blog.naver.com/scalret0904?Redirect=Log&logNo=150107732470
· http://nayeon0508.blog.me/110131984568
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· http://www.wikitree.co.kr/main/news_view.php?id=35709
· http://clien.career.co.kr/cs2/bbs/board.php?bo_table=park&wr_id=3891632
· http://www.google.co.kr/url?sa=t&rct=j&q=%EC%86%8C%EC%85%9C%EC%BB%A4%EB%A8%B8%EC%8A%A4%20%EC%99%8%EB%B6%80%ED%9A%A8%EA%B3%BC&source=web&cd=1&ved=0CGMQmAEwAA&url=http%3A%2F%2Fpostview.co.kr%F755&ei=97W_T_n7D6etiQfkhemZCg&usg=AFQjCNHyC8H1fOU__BqjvCjIoZKzNXIZDA&cad=rjt
· http://www.ticketmonster.co.kr
· http://germweapon.tistory.com/175
· - 웹 신문기사
· http://www.etnews.com/news/contents/internet/2518710_1488.html
· http://news.naver.com/main/read.nhn?mode=LSD&mid=shm&sid1=105&oid=366&aid=0000057928
· http://osen.mt.co.kr/article/G1107050194
· http://www.betanews.net/article/561461
· http://www.asiae.co.kr/news/view.htm?idxno=2011060207251130547
· http://biz.chosun.com/site/data/html_dir/2012/05/10/2012051000998.html
· http://www.betanews.net/article/553183
· http://news.mk.co.kr/newsRead.php?year=2012&no=202941