Lesson plan of Sales

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Lesson plan of Sales

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Robert Allen teaches that there are 12 ways (or prin¬ci¬ples) to per¬suade peo¬ple to buy from you.
1. Give Gifts I dis¬cussed this in my pre¬vi¬ous arti¬cle about How to Make Money by Giv¬ing. It doesn’t make sense at first, but giv¬ing gifts increases cus¬tomer trust in you and makes them more open to buy from you.
2. Take Baby Steps tell peo¬ple they don’t have to make big com¬mit¬ments so there is less resis¬tant to tak¬ing the plunge to buy your product/service. The clas¬sic exam¬ple I can think of here is a car deal¬er¬ship giv¬ing you the oppor¬tu¬nity to “try before you buy”, let¬ting cus¬tomers drive a new car for a week¬end before mak¬ing a com¬mit¬ment to buy the automobile.
3. Pop¬u¬lar¬ity show that your prod¬uct or ser¬vice is pop¬u¬lar with other peo¬ple. That’s part of why you see the heavy use of tes¬ti¬mo¬ni¬als of prod¬ucts so much out there.
4. Cred¬i¬bil¬ity This estab¬lished how believ¬able you are and whether your prod¬uct or ser¬vice will help them. For exam¬ple, Mercola.com has a tremen¬dous amount of cred¬i¬bil¬ity because of these two let¬ters behind the founder’s name M.D.
5. Cre¬ate Scarcity you want peo¬ple to act sooner rather than later when it comes to buy¬ing your product/service. A sales line like “First 100 peo¬ple who buy get a dis¬count” is one way of cre-at¬ing the feel¬ing of scarcity.
6. Hon¬esty when peo¬ple know you aren’t per¬fect but you are truth¬fully try¬ing to help them, they are more likely to trust you and your product.
7. Cre¬ate Rap¬port Build a rela¬tion¬ship with peo¬ple and they are more likely to buy from you. With all the social mar¬ket¬ing tools — like Face¬book and Twit¬ter the abil¬ity to inter¬act with people’s com¬ments on blogs, this job has become easier.

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