[영문] Markstrat 꼴찌에서 1등으로 대역전극
- 최초 등록일
- 2016.10.24
- 최종 저작일
- 2014.07
- 5페이지/ MS 워드
- 가격 2,000원
목차
1. Discuss three most important lessons you learned from Markstrat simulation
1) Focusing Customer is the best way.
2) Well ordered Systematic analysis
3) Strategy based on Customer and Analysis
2. Out of all the sonite and vodite brands in your Markstrat industry, choose one brand that best demonstrates first mover advantage OR follower advantage, and discuss the specific sources of the advantage.
3. Discuss the strengths and weaknesses of your firm’s brand portfolio in Period 8.
4. Peer Evaluation.
본문내용
1. Discuss three most important lessons you learned from Markstrat simulation
My job is ‘Sr. Business Analyst’ in Oracle Korea thus I always focus to B2B business only thus consumer focusing business was very exciting and I learned a lot from this simulation but the main lesson and learned would be these three things.
1) Focusing Customer is the best way.
For period 6 decision, we have a heated discussion about the best way of pricing whether focus ‘Ideal Value’ or ‘Competitor’s Value’ and I insist to focus ‘Ideal Value’ but pricing and production specialist ......<중 략>
참고 자료
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