현대자동차,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

소개

HistoryProfile of HyundaiGlobalization01. CEOChung Ju-yung Chung mong-kooChung mong-joon: FatherFounder of Hyundai group: Second sonChairman and CEO of Hyundai Motor Company: Sixth sonPolitician, Honorary president of KFA(Korea Football Association)01. CEO02. HISTORY 1967 Hyundai Motor Company founded1968 Mass production of ‘Cortina’1976 Launch of Korea’s first automobile ‘Pony’02. HISTORY 2005 Enter 100 Best Global Brands2009 Main sponsor of U.S. Super Bowl2010 Official sponsor of South African World Cup01. Philosophy01. Philosophy Management Philosophy01. Philosophy Core Values01. Philosophy Vision 202002. Products Line-Up03. Management PerformanceBest 100 global brands during 6 years in a rowTau engine awarded “Top 10 engine”Top quality and satisfaction in Germany and USA

목차

About HYUNDAI
Strategy
Sustainability

본문내용

Core Part :
→ Korean supplier s expand overseas together with Hyundai to ensure technology & quality leadership

Non-core Part :
→ source from competitive vendor for non-core parts
→rely on emerging market suppliers for labor intensive part (ex. Fabric)

Global Production

In 2010, overseas production accounted for more than 50% of total production

New plant in Russia

Third plant in China

Global Sales

Sales in the Korean market were
657,897, down by 6.2% but 1,072,785 units were exported, which was a 17.8% increase
From 2009

More than 700,000 vehicles were produced and sold in China, while 600,000 vehicles were produced in India and sold

<중 략>

Social Welfare

HMC Joins the ‘2010 White Band Campaign’ for Global Eradication of Poverty

Many HMC employees of major overseas
operation sites including the U.S., Germany,
China, India and the Czech Republic have been participating in the ‘White Band Campaign’ since 2009

Education

Fostering Future Leaders in a Globalized World – The ‘Happy Move Global Youth Volunteers’

A total of 1,000 students are selected each year and sent to India, China, and the Czech Republic where HMC has offices and factories, during summer and winter breaks, to perform volunteer services such as cultural exchanges, health services, and other volunteer activities

참고자료

· 없음