Marketing,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

소개

IndexIntroductionHistorical AnalysisNintendo’s StrategyProspectAIntroductionWhy? “Game Industry”X-BOXX-BOX 360NDSPlaystation3WiiHistorical AnalysisSony Play Station2 : 1~2 Period Dominant Prd.Microsoft X-BOX 360 : Gradually Increase G.RNintendo’s StrategyNintendo S.T.P AnalysisSegmentationGender, Age, Interest, Benegits, Life CycleTargetingAll-age targeted. Existing game go-ers target growth to include fem

목차

Introduction
Historical Analysis
Nintendo’s Strategy
Prospect
Q & A

본문내용

Strength

Various Software(games)
Localizing for different cultures/countries
Large range of target(age&gender)
Economical price
Simple& up-to-date design, technology
Education as well as Entertainment satisfying games

Weakness

Large competitors in existence :X-Box, PS3
(inferior brand image)
Time& Money of Localization
Inferior in Hardware (graphic/ online)

Opportunity

Appealing for also children and women
Becomes Accessorized, trendy
Desire provoking for a new sophisticated experience
(as leisure hours increase)

Threat

Illegal copies sold online
Competition growth against Sony, Microsoft = decrease in market attractiveness
Growing expectations of potential consumers
Smartphones

참고자료

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