삼성스마트TV,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

소개

SurveyTwo Types of Survey - By 54 Respondents - A+B2008 Mezzomedia Co., Ltd.My name is 최은규. I will talk about several things that has shown at the survey, we have proceeded. We have conducted two different types of survey. And overall 54 respondents have answered the survey for us. The number is the sum of respondents of both A and B type. *SurveyType A 2008 Mezzomedia Co., Ltd.Type A , and Type BThe difference between those two types is the text that is contained in the survey. Before I show you the actual result, let me just briefly summarize that difference. *SurveyType B 2008 Mezzomedia Co., Ltd.*SurveyThe Difference in TypesType A Type B Difference InPrice2008 Mezzomedia Co., Ltd.The single major difference in those two different, like I said, is the text that is contained in the survey. Here is the text from Type AAnd Type BIf you see the sentence that is underlined with red line you will be able to see the difference. The difference is the two different assumption that the price will either be similar with TVor the price will be increased due to application of several advanced technology.

목차

Intro

Company’s Perspective

Consumer’s Perspective

Survey

Conclusion

본문내용

Multitasking
Watching TV
+
Internet Searching
+
Various Apps
Company’s perspective
Function

Company’s perspective



- Smart refrigerator, washing machine

- A funeral hall, parking lot
Company’s perspective - Conclusion
▶Smart phone


▶ ‘The third TV Wave’
For
Leading TV market
Company’s perspective - Conclusion


[Source :각 언론매체 기사 발췌]


Contents

Consumer’s perspective

▶ People can’t see double screen

People have many smart
Taking Smart Phone
Almost People use Internet
Cell phone is neared people

Consumer’s perspective
▶There are too many smarts

Less Applications
Don’t have Mobility
Brings Complexity of Users

Consumer’s perspective
▶Small Apps Market

참고자료

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