푸르지오

소개

1. 기업 선정 배경[Green Home] 에너지 자급자족 현실이 된 `꿈의 주택` 2030년 영하 10도의 한파가 불어닥친 어느 한겨울. 아파트에서 사는 나미래 씨는 창을 통해 들어오는 햇빛으로 잠을 깨지만 이날이 특별히 춥다는 것을 느끼지 못한다. TV를 켜고 뉴스를 보면서 비로소 이날이 영하의 한파라는 소식을 접하게 된다. 그렇다고 나씨가 난방비를 걱정하는 것도 아니다. 사실 나씨는 전기료나 난방비를 내본 적이 없다. 아파트 곳곳에 설치된 태양광, 풍력, 바이오가스 등 친환경ㆍ신재생에너지를 이용한 시스템과 에너지절감 시스템으로 전기료와 난방비를 모두 충당하기 때문이다. 기본적으로 햇빛, 바람, 비 등 순수 자연에너지를 이용하면서 여기에 기술을 접목시켜 △급탕 △난방 △가스 △전기 △수도 비용을 `제로(0)`로 만들었다. 또 빗물 이용과 중수 처리시설을 통해 아파트의 물 사용량도 줄이고 있다. 빗물을 모아두거나 생활 오ㆍ폐수를 정화한 뒤 다시 사용하는 방식이다. 앞으로 다가올 `제로 에너지 하우스(Zero Energy House)`의 모습이다. 아파트 단지에서 사용하는 전력, 난방 등 에너지를 단지 내부에서 모두 해결할 수 있다는 의미에서 `제로 에너지`라고 불린다. 자연을 에너지로 활용하는 첨단 친환경 주거공간이라는 뜻에서 `그린홈(Green Home)`이라고도 한다. 이미 국내 대형 건설사들은 이런 기술을 접목한 주택을 속속 선보이고 있으며 앞으로 이러한 기술 적용을 더욱 확대해 나가겠다는 계획을 밝히고 있다.

목차

제1장 서 론 ······························································································3

제1절 ABOUT COMPANY ··················································································3
1. 기업선정배경···························································································5
2. 기업소개·································································································6
3. 기업연혁································································································16
4. 조직도···································································································23

제2장 본 론····························································································25

제1절 산업분석··································································································25
1. 제품정의································································································25
1-1. 푸르지오 밸리·····················································································26
2. 산업특징································································································26
3. Five Force····························································································27
제2절 경쟁사분석·······························································································29
제3절 주변상황··································································································30


제3장 결 론·······························································································33

제1절 LCA········································································································33
제2절 STP········································································································38
제3절 SWOT·····································································································40
제4절 4`P··········································································································47
제5절 추천전략··································································································49
1. SO& ST & WT 전략·············································································49
2. A.B Side 전략·······················································································50

본문내용

[Green Home] 에너지 자급자족 현실이 된 `꿈의 주택`

2030년 영하 10도의 한파가 불어닥친 어느 한겨울.

아파트에서 사는 나미래 씨는 창을 통해 들어오는 햇빛으로 잠을 깨지만 이날이 특별히 춥다는 것을 느끼지 못한다. TV를 켜고 뉴스를 보면서 비로소 이날이 영하의 한파라는 소식을 접하게 된다.

그렇다고 나씨가 난방비를 걱정하는 것도 아니다. 사실 나씨는 전기료나 난방비를 내본 적이 없다. 아파트 곳곳에 설치된 태양광, 풍력, 바이오가스 등 친환경ㆍ신재생에너지를 이용한 시스템과 에너지절감 시스템으로 전기료와 난방비를 모두 충당하기 때문이다. 기본적으로 햇빛, 바람, 비 등 순수 자연에너지를 이용하면서 여기에 기술을 접목시켜 △급탕 △난방 △가스 △전기 △수도 비용을 `제로(0)`로 만들었다. 또 빗물 이용과 중수 처리시설을 통해 아파트의 물 사용량도 줄이고 있다. 빗물을 모아두거나 생활 오ㆍ폐수를 정화한 뒤 다시 사용하는 방식이다.

앞으로 다가올 `제로 에너지 하우스(Zero Energy House)`의 모습이다. 아파트 단지에서 사용하는 전력, 난방 등 에너지를 단지 내부에서 모두 해결할 수 있다는 의미에서 `제로 에너지`라고 불린다. 자연을 에너지로 활용하는 첨단 친환경 주거공간이라는 뜻에서 `그린홈(Green Home)`이라고도 한다.

이미 국내 대형 건설사들은 이런 기술을 접목한 주택을 속속 선보이고 있으며 앞으로 이러한 기술 적용을 더욱 확대해 나가겠다는 계획을 밝히고 있다.

요즘 국내 대형 건설사들의 핵심 경영 코드는 `그린(Green)`이다. 과거 `대형화ㆍ브랜드`가 화두였다면 현재는 `친환경ㆍ그린`이 새로운 코드라고 할 수 있다.

대우건설은 2020년까지 에너지 사용량이 거의 없는 `제로 에너지 하우스`를 만들겠다고 청사진을 제시했다.

참고자료

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