[서강대][경영과학] AHP model 사례(화장품, 꽃남)

소개

AHP Model을 활용하여 `꽃을 든 남자` 4인방 중 최적의 화장품 모델 한명을 선정하는 시뮬레이션입니다.

목차

Subject & Assumptions

Our Mission

Alternatives

Criteria

AHP Modeling

Conclusion

본문내용

Alternative 1

Lee Min-ho
He is very tall and has a well-proportioned body line. Even that curly hair looks so hot. His strong impressive is attractive, too.
He has entered stardom overnight by having a part in ‘꽃보다 남자’, so he became the best blue chip among adve

Alternative 2
Kim Hyun-Jung
In a word, he is the president among women.
He has a beautiful face and his skin condition looks pure and white.
Primarily he was a very famous singer having huge fandom, but now he settled safely as an actor.

Alternative 3
Kim Beom

He is not only just handsome but also his acting ability is great.
And his external condition is fantastic.
Recently he has gained popularity among young women by virtue of the role in drama. Maybe there is no one push out the attractive play boy.

참고자료

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