Ben & Jerry

소개

기업윤리 수업
Ben & Jerry 기업윤리 사례

목차

1. Introduction

2. Background BEN &JERRY`S
2.1Company development
2.2 Auditing Social Performance
2.3 Social Commitment
2.4 Corporate Social Responsibility History
2.5 Free Cone Day
2.6 Wage Policy

3. Environmental Analysis
3.1 Five force analysis
3.1.1Power of Rivals
3.1.2 Bargaining power of Buyers
3.1.3 Bargaining power of Suppliers
3.1.4 Threats of Entrants
3.1.5 Threats of Substitute Products
3.1.6 Conclusion Five forces
3.2 SWOT Analysis
3.2.1 Strengths
3.2.2 Weaknesses
3.2.3 Opportunities
3.2.4 Threats

4. Corporate Social Responsibility
4.1 The business benefits of corporate social responsibility
4.2 Social Commitment
4.2.1 Fair trade
4.2.2 Recycling
4.2.3 Cleaner Greener Freezer
4.2.4 Engaging the Community through Community-based Projects
4.3 Corporate Philanthropy

5. Implications of irresponsible activities

6. Conclusion

본문내용

1. Introduction
Corporate social responsibility (CSR) or corporate citizenship entails companies behaving in a socially responsible manner, and dealing with other business parties who do the same. With growing public awareness and demand for socially responsible businesses, it is little wonder that companies of today take corporate social responsibility into account when planning future socially responsible business operations. This case study examines one such example of corporate social responsibility exemplified by Ben & Jerry’s.
Ben & Jerry’s is a Vermont-based manufacturer of ice cream, frozen yoghurt and sorbet, was founded in 1978 and was subsequently acquired by Unilever. "Business has a responsibility to the community and the environment" is Ben & Jerry`s mantra and it certainly walks the talk when it comes to corporate social responsibility.
The company was awarded a couple of times, for example the Working Mother magazine named the business as one of the best in a hundred for working mothers and in 1988 the Business Ethics magazine awarded the company with the third rank out of a hundred

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