Purpose and targeting of Burberry and Levis

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Purpose and targeting of Burberry and Levis, or comparison of Burberry and Levis

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Purpose and targeting of Burberry and Levis

What is the meaning of advertisement? Advertisement is one of few steps to earn profit for the company, so let us figure out how they made advertisement for their product to earn profit. My two chosen advertisements are for “Burberry” and “Levis”. These advertisements share the same purpose—that is, to attract people and eventually drive them to purchase the products. After all, that is what advertisements are for! These advertisements may look similar; however, each one uses different acts of persuasion to attract their target audiences. Though the two come in shared purpose, each has its own unique and striking way of catching the attention of its targeted markets. Their differences as well as their similarities are what we are going to evaluate in this essay. Moreover, my chosen Burberry’s ad appeared in the magazine, The New Yorker on March 23, 2010 while Levis’ ad appeared in the October 2010 Vogue issue

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