마케팅 조사 보고서 소니 블루레이(Sony Blu-ray) [영문]

소개

[영문] 마케팅 보고서 Sony-Blu Ray
HD-DVD와 블루레이 진영간의 경쟁과 시장 분석후 소니 진영의 승리
그 이후 2011년인 지금 새로운 위협(Online Strreaming Service, Smart TV 등)과 앞으로의 방향 제시

목차

1. Executive Summary
2. Company Description
3. Strategic Focus and Plan
4. Situation Analysis
5. Market-Product Focus
6. Marketing Program
7. Financial Data
8. Organization Structure
9. Implementation Plan
10. Evalutation of Control

본문내용

1. Executive Summary

These are marketing analysis about the Sony Blu-ray. First, we describe Sony and their Blu-ray p_badtags, and look at all of marketing strategy components in regular sequence from Mission and goles to organizational structure. Next, we`ll explain a implementation plan based on the marketing analysis data. Finally, we will evaluate a result of marketing efforts and check a current situation which has been changed rapidly, and suggest possible respond to overcome this situation.

2. Company Description

Sony Corporation, or commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo Japan and the world`s fifth largest media. Sony is one of the leading manufacturers of electronics, products for the consumer and professional markets. Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its seven operating segments – Consumer Products & Services Group, Professional & Device Solutions Group, Pictures, Music, Financial Services, Sony Ericsson and All Other.

참고자료

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