Wal-Mart, K-Mart, Toyota, Ford(Taurus), Mercedes-Benz에 관한 경영전략 분석

소개

영어레포트입니다.

목차

-Wal-Mart
From Cost Leadership
From Product Differentiation
My assessment

-K-Mart
From Product Differentiation
My assessment

-Toyota
From Cost Leadership
From Product Differentiation
My assessment

-Ford(Taurus)
From Cost Leadership of 2010 Taurus SHO + internal product differentiation
My assessment

-Mercedes-Benz
From Product Differentiation
My assessment

본문내용

Founder of Wal-mart, Sam Walton said it best, “If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life.” Obviously, strategy and goal of Wal-mart is providing the lowest price to the community in the market, which is Cost Leadership. Wal-Mart has pursued many strategies over the decades to achieve and then maintain a cost-leadership position. Wal-Mart is known for its expansive, powerful, and efficient inventory, distribution capabilities, and low-cost structure from real estate to labor (non-union). Therefore, now Wal-Mart is now one of the leading buyers of consumer products in the world.

From Cost Leadership
As mentioned above, the main strategy of Wal-Mart is Cost leadership and it keeps up with its strategies by using the sources of cost advantages. First, the strategy of cost advantages of Wal-Mart starts with policy choice which is one of the biggest innovations that Wal-Mart has introduced was in having a flexible regional warehouse system. Most Wal-Mart stores are within a six hour drive of a Wal-Mart warehouse. This policy leads to the economies of scale balanced well with differential low cost access to productive inputs. All stores of Wal-Mart need to be restocked frequently. As such, warehouses are a necessity. To make the most money, the business should have the fewest number of warehouses supporting the most number of stores for efficiency. Further, to be responsive to store needs, each warehouse should be as close as possible to the actual stores. Getting the contrast between a lower number of warehouses coupled with short distances can be hard. However, Wal-Mart solved this problem early on and continues to benefit from it. The warehouse system reduces overhead for Wal-Mart significantly reducing production costs. This then has been translated into lower prices for consumers. Therefore, this can make Wal-Mart achieve the strategy that Wal-Mart has pursued has been

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