HAZEL

소개

HAZEl 판매 촉진 전략

목차

1. Executive summary
2. History of HAZEL
3. SWOT of HAZEL
4. Analysis of market, trends, etc
5. Solutions
6. Reference

본문내용

1. Executive summary
It has been a leading cosmetic company in the world but it has achieved fewer revenues than before. Because Hazel has several problems and has not kept up with global changes. We did research of trends, market and consumers. We, besides, provide solutions for Hazel to be a leading company again.
2. Hazel
One of the world`s largest direct sellers of cosmetics and beauty products and one of the leaders in the global cosmetics, fragrances and toiletries. It has held for over 50years. But Hazel`s cosmetics business has achieved only modest revenue and earnings growth throughout the last ten years and has serious problems, with annual sales growth of less than 1.5%.
3. SWOT
S
1. Royal Customers
2. Leader in cosmetics market over 50 years
3. Diversely spread market




Product
1)Skin care
- Hazel should reduce several products but divide 2 brands for Hazel original and Hazel teens.
2) Anti-aging Cosmetics
- It is expected that there are more interests in healthy and young skin.
- A wide range of skin care including fundamental moisturizing and sun block cream.
- Anti-aging cosmetics concentrate on preventing and blocking early aging.
- The target customers are workingwomen usually from mid-twenties to early thirties.
(1)Organic Cosmetics
- Organic Cosmetics are made from food ingredients
- Cocoa is used widely for skin treatment
- Marula oil is used for a sculp care product.
- Nestle and Loreal cooperate with each other to enter nutri-cosmetics market.
(2) stem cell cosmetics
- The cosmetics contain stem cell culture fluids.
- It is an active concept of anti-aging solution product.
- It promotes skin cells which are aged.
(3)Oriental Medicine Cosmetics

참고자료

· http://www.internetworldstats.com/stats.htm
· http://www.un.org/esa/population/publications/WMD2008/WP_WMD_2008/Documentation.html
· http://www.census.gov/hhes/www/laborfor/researchnote092209.html