한방화장품에 대한 인식과 사용 실태에 관한 연구 (A Study on the Consumer Awareness and Usage Status of Herbal Cosmetics)

서지정보

· 발행기관 : 한국화장품미용학회
· 수록지 정보 : 한국화장품미용학회지 / 10권 / 1호 / 93 ~ 105페이지
· 저자명 : 정혜일, 김주덕

초록

Recently, the interest of cosmetics consumers is changing from white skin to elastic and healthy skin. Herbal cosmetics are growing every year as they are recognized as high-functional cosmetics, in line with the expectation that safe, effective, and effective products will be made using herbal ingredients that have been used in the past, and the trend toward naturalism. Therefore, in accordance with the rapidly changing social phenomenon, the necessity of empirical research on consumer’s awareness and usage of herbal cosmetics and purchasing behavior is becoming important. This study surveyed adults across the country for 22 days. During this period, a total of 419 questionnaires were collected, of which 402 ones were used in final analysis data. The results of this study are summarized as follows; As in previous studies, there were many respondents saying ‘cosmetics used by high age groups’, and the older subjects, the more they used herbal cosmetics. The most concerned raw material was preservative. Through this study, it is necessary to secure a younger age group in order to escape the image that herbal cosmetics are used by high-age groups.

영어초록

Recently, the interest of cosmetics consumers is changing from white skin to elastic and healthy skin. Herbal cosmetics are growing every year as they are recognized as high-functional cosmetics, in line with the expectation that safe, effective, and effective products will be made using herbal ingredients that have been used in the past, and the trend toward naturalism. Therefore, in accordance with the rapidly changing social phenomenon, the necessity of empirical research on consumer’s awareness and usage of herbal cosmetics and purchasing behavior is becoming important. This study surveyed adults across the country for 22 days. During this period, a total of 419 questionnaires were collected, of which 402 ones were used in final analysis data. The results of this study are summarized as follows; As in previous studies, there were many respondents saying ‘cosmetics used by high age groups’, and the older subjects, the more they used herbal cosmetics. The most concerned raw material was preservative. Through this study, it is necessary to secure a younger age group in order to escape the image that herbal cosmetics are used by high-age groups.

참고자료

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