차량공유서비스 지속이용의도의 영향요인: 사용자 태도, 플랫폼 품질, 정보 프라이버시 염려, 혁신성을 중심으로 (Investigating Factors Affecting Intention to Continue Using Car-Sharing Services: Focusing on User Attitudes, Platform Quality, Concerns for Information Privacy, and Innovativeness)

서지정보

· 발행기관 : 한국인터넷전자상거래학회
· 수록지 정보 : 인터넷전자상거래연구 / 21권 / 6호 / 75 ~ 96페이지
· 저자명 : 이애리

초록

As ICT has been combined with digital economy phenomena such as the sharing economy, car-sharing services are developing more rapidly. This study investigates the key factors that affect the intention to continue using car-sharing mobility services such as Socar and Greencar in Korea. This study focuses on the user's attitudes, platform quality, and concerns for information privacy as main influencing factors on continuous usage intention of car-sharing services, and analyzes these factors from multiple aspects. In particular, this study examines whether the significance of the relationship between influencing factors and usage intention can vary depending on the degree of individual innovativeness. This study derives major factors for the increase in the use of car-sharing mobility services and provides implications for car-sharing service platform providers to consider to promote mobility service usage.

영어초록

As ICT has been combined with digital economy phenomena such as the sharing economy, car-sharing services are developing more rapidly. This study investigates the key factors that affect the intention to continue using car-sharing mobility services such as Socar and Greencar in Korea. This study focuses on the user's attitudes, platform quality, and concerns for information privacy as main influencing factors on continuous usage intention of car-sharing services, and analyzes these factors from multiple aspects. In particular, this study examines whether the significance of the relationship between influencing factors and usage intention can vary depending on the degree of individual innovativeness. This study derives major factors for the increase in the use of car-sharing mobility services and provides implications for car-sharing service platform providers to consider to promote mobility service usage.

참고자료

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