‘조각주체’라는 이름의 플랫폼 호모 이코노미쿠스 조각투자, 리셀 또는 조각난 정동 (Micro-subject as Platform Homo Oeconomicus Micro-investment, Resell and Fragmented Affect)

서지정보

· 발행기관 : 한국언론학회
· 수록지 정보 : 커뮤니케이션 이론 / 18권 / 3호 / 54 ~ 97페이지
· 저자명 : 김예란

초록

이연구는조각투자의기술경제적조건을검토하고, 그안에서형성되는조각주체를 규명한다. 자산화, 디지털플랫폼의경제및기술조건을검토하여누구나투자자가 되고모든것이자산화되는현재금융자본주의의본성을논한다. 그바탕위에서한 국사회에서진행되는조각투자의현실을분석한다. 금융자본주의는미시화를통한 혁신적금융상품개발로시민을투자자로변신시키고디지털플랫폼은이기괴한변 형이편리하고쉽게될수있도록보편화한다. 이경제기술기반위에서현실적인 불가능성위에욕망의보편화가진행될때, 미래의주인이라는이름으로현재의노 예를부를때, 이모순된상황에서주체는조각으로파열되어매번다른목소리와 태도로응하고따르고들뜨고좌절한다. 이처럼조각주체는고도로발전한금융자본 주의및플랫폼체제안에서, 그자신도데이터조각의형태로행하고처리되며조 각의대상에투신하여, 욕망과공포의조각난정동을표출하는주체다.

영어초록

This study explores the techno-economic condition of micro- investment and examines the way in which the micro-subject emerges in such conditions. Assetization and digital platformisation induces that everyone becomes an investor and everything turns into an asset. The current financial capitalism relentlessly invents innovative financial services through which poor citizens are incessantly seduced to transform the self to an investor, while digital platform contributes to the universalization of the absurd desire for self-transformation. The techno-economic forces renders the desire for ownership to grow in the mid of the actual impossibility, and calls the slaves owners. Such a contradictory condition is constitutive of the micro-subject, who keep responding, serving, and getting excited and frustrated in different voices and gestures facing the capitalist callings. The micro-subject is the product of financial capitalism and digital platform regime, as the one who, conducts and is treated as the micronised-self, and throw the self towards the micro object, and who is crushed in affecdtive micronization, in the conflict affects of passion and fear.

참고자료

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