스마트폰 애플리케이션의 편의성과 지속사용의도에 관한 연구 : 카카오 택시 애플리케이션을 대상으로 (A Study on Convenience and Continuous Use Intention of Smartphone Application: Focusing upon Cacao Taxi Application)

서지정보

· 발행기관 : 한국인터넷전자상거래학회
· 수록지 정보 : 인터넷전자상거래연구 / 16권 / 6호 / 225 ~ 243페이지
· 저자명 : 문종현, 이동철

초록

Mobile applications are being utilized in daily communication, on-line games, daily business, multi-media and so on. And they are also being used under some mobile environment. Particularly, among these applications, smart-phones have evoked a crucial difference when compared with previous mobile communication devices. Recently, some of their applications in public taxi area have been invented and utilized nationwide, but there are few applications broadly utilized and popularized except for Cacao taxi application in the domestic taxi area. In addition, even though some of papers with regard to the convenience to some mobile applications have been published so far, but there still haven't been enough papers on the convenience to mobile taxi applications. This research aims to analyze this fact widely, into 3 parts ; multi-dimensional convenience to cacao-taxi application and users' satisfaction with the application, relationship between their satisfaction with the application and trust in the taxi service, and influence of trust in the taxi service on users' intention of continuously using the application. For the empirical analysis, the data collected from 469 respondents who stay in Seoul, Kyonggi province, and Jeju, were applied to this analysis. These findings are indicated into three parts. First, all of the convenience to taxi application was related to users' positive satisfaction with the application as expected. Second, satisfaction with the application had statistically positive impacts on the trust in taxi service and the application itself. Third, these trusts were closely associated with continuous use of the application attached. As a result, these findings can contribute to expanding the research area of convenience to the applications.

영어초록

Mobile applications are being utilized in daily communication, on-line games, daily business, multi-media and so on. And they are also being used under some mobile environment. Particularly, among these applications, smart-phones have evoked a crucial difference when compared with previous mobile communication devices. Recently, some of their applications in public taxi area have been invented and utilized nationwide, but there are few applications broadly utilized and popularized except for Cacao taxi application in the domestic taxi area. In addition, even though some of papers with regard to the convenience to some mobile applications have been published so far, but there still haven't been enough papers on the convenience to mobile taxi applications. This research aims to analyze this fact widely, into 3 parts ; multi-dimensional convenience to cacao-taxi application and users' satisfaction with the application, relationship between their satisfaction with the application and trust in the taxi service, and influence of trust in the taxi service on users' intention of continuously using the application. For the empirical analysis, the data collected from 469 respondents who stay in Seoul, Kyonggi province, and Jeju, were applied to this analysis. These findings are indicated into three parts. First, all of the convenience to taxi application was related to users' positive satisfaction with the application as expected. Second, satisfaction with the application had statistically positive impacts on the trust in taxi service and the application itself. Third, these trusts were closely associated with continuous use of the application attached. As a result, these findings can contribute to expanding the research area of convenience to the applications.

참고자료

· 없음