第四次工业革命下中国影像内容产业巨变及未来发展方向研究: 以互联网平台为中心分析

서지정보

· 발행기관 : 부산대학교 중국전략연구소
· 수록지 정보 : Journal of China Studies / 24권 / 4호 / 63 ~ 91페이지
· 저자명 : 石姝丽

초록

The fourth industrial revolution is sweeping through all sectors of Chinese society and has its characteristics. The Multimedia content platform industry is a product of innovative business models, and it will be one of the first industries to be affected. In this study, choose the cutting-edge technology as the entry point, such as “the Internet of Things”, “Big Data” and “Artificial Intelligence” which have a great impact on China's image content industry and lead the fourth industrial revolution. Klaus Schwab's model of the Fourth Industrial Revolution is used to analyze the Chinese Multimedia content platform industry from the levels of “emerging technologies”, “economic growth”, “business models” and “state” to draw some conclusions: More new jobs are also created with the emergence of new industries. The development of science and technology promotes the emergence of video equipment with simpler and more portable operation in an endless stream and blurs the industry boundary that could not be passed by the image content industry in the past. At the macro-economic level, every industrial revolution in history has brought great impetus to economic growth, while in this revolution, the speed and breadth of dissemination of emerging technologies and innovative achievements in various fields are far greater than those of the previous revolutions. The emergence of platforms breaks the traditional image industry's single mode of communication by following the traditional communication mode and channel in terms of communication and the platform plays a role in integrating many functions, such as IP provision, industry publicity, internet film and television production, cross-media transformation of high-quality film and television resources in terms of production, and has quickly become the main field of film and television consumption, posing a challenge to the traditional image industry. The threat of super platforms usually comes from the innovation impacting and subverting the whole market. The platform taking "change" as the growth driving force knows about the power of “change” better than anyone else. Therefore, it is internet platform enterprises that respond first to the fourth industrial revolution. Whether it's Tencent, Alibaba, Baidu, or Byte Dance, they all put a lot of resources into the development and application of emerging technologies in the fourth industrial revolution and become the main leaders of China's fourth industrial revolution.
It is worth noticing that the copyright issues brought by emerging technologies such as artificial intelligence and big data are affecting the development and scale of informatization and automation of related industries. The innovation driving force brought by the fourth industrial revolution injects kinetic energy into social and economic development and produces some new problems. Chinese Multimedia content platform companies are responding to the upcoming challenges with model innovation and vertical integration. If data are at the heart of the fourth industrial revolution, then multimedia content platforms will have access to vast amounts of data due to the scale of their markets and users and will be able to stay ahead of the competition. revolution injects kinetic energy into social and economic However, the monopoly of data by Internet oligarchs will pose a threat to the "fair environment" pursued by the market economy throughout the world. Some medium and small-sized enterprises might lose their competitiveness because of this, which thus slows down the innovation drive. At the production level of the film and television industry, it is reflected in the excessive pursuit of IP-based and content selective creation based on big data, resulting in the gradual homogenization and simplification of content. At the audience level, it is reflected that although the content needed by the audience can be easily and rapidly accessed, the right to explore and discover more diverse content has also been lost. The result is that the Chinese government is making positive changes in this revolution. Whether it is the introduction of policies and regulations related to Anti-Digital monopoly，the “digital government”, or the persistence of innovative transformation programs all reflect this commitment to change. The scale of industrial technology development is directly influenced by the government's macro-regulation. In the meantime, it is not only a development dividend for the growth of the industrial economy，but also brings challenges to the labor environment and fair environment of the image content industry.

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