호텔기업의 시장지향성이 서비스혁신 그리고 기업성과에 미치는 영향: 서울지역 특1급호텔을 중심으로 (The Effects of Service Innovation, Performance on Market Orientation in the Hotel Industry: Focusing on 5 star hotels in Seoul)

서지정보

· 발행기관 : 한국호텔관광학회
· 수록지 정보 : 호텔관광연구 / 14권 / 1호 / 113 ~ 126페이지
· 저자명 : 김인수

초록

Recently many researches regarding market orientation have been published. However, the effects of market orientation on service innovation have not been studied much. This study hypothesizes that market orientation enhances service innovation and thus increases Hotel’s performance. For the empirical test, this study collected data from 5 star hotels in Seoul. The results using Spss 16 for window show that the hypotheses are statistically all significant. Hence, the implications to the 5 star hotel’s management are that First, Market orientation affects service innovation. as out of the strongest influencer to service innovation, It was showed in interoffice coordination, customers orientation, competition orientation. Second, service innovation affects to hotel’s performance.
Third, as out of the sub-dimensions of market orientation, only interoffice coordination has a partial mediating effect between market orientation and performance.

영어초록

Recently many researches regarding market orientation have been published. However, the effects of market orientation on service innovation have not been studied much. This study hypothesizes that market orientation enhances service innovation and thus increases Hotel’s performance. For the empirical test, this study collected data from 5 star hotels in Seoul. The results using Spss 16 for window show that the hypotheses are statistically all significant. Hence, the implications to the 5 star hotel’s management are that First, Market orientation affects service innovation. as out of the strongest influencer to service innovation, It was showed in interoffice coordination, customers orientation, competition orientation. Second, service innovation affects to hotel’s performance.
Third, as out of the sub-dimensions of market orientation, only interoffice coordination has a partial mediating effect between market orientation and performance.

참고자료

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