도시 랜드마크 타워의 인지도 및 성공요인 분석 - 대전 한빛탑, 파리 에펠탑 및 시애틀 스페이스 니들의 사례 - (Awareness Level and Success Factors of City Landmark Towers - The Cases of Hanbit Tower, Eiffel Tower and Space Needle -)

서지정보

· 발행기관 : 한국지방행정학회
· 수록지 정보 : 한국지방행정학보 / 12권 / 1호 / 121 ~ 144페이지
· 저자명 : 고은빛, 고대유, 서예지, 한상연

초록

The marketing effort to enhance city image is essential to make competitive cities, and city landmarks are major elements for city marketing. This study aims at finding awareness level and success factors of city landmark using the cases of Eiffel Tower of Paris, Space Needle of Seattle and Hanbit Tower of Daejun, Korea all of which were constructed for World Fair. A survey and analysis were conducted to examine how well these towers were known to the people of Seoul, how often these towers appeared in movies, and how tour companies utilized them in their tour package programs. It is suggested that for successful landmark construction, firstly, enough time and budget should be secured in designing and symbolizing the towers, secondly the towers should be located in the area with good accessibility and surroundings, and thirdly facilities in and out of the landmark should be effectively managed and utilized to provide something very amusing to see and enjoy. In this regard Eiffel Tower and Space Needle are evaluated to be a success whereas Hanbit Tower is a failure with only less than 20 thousands of visitors a year.

영어초록

The marketing effort to enhance city image is essential to make competitive cities, and city landmarks are major elements for city marketing. This study aims at finding awareness level and success factors of city landmark using the cases of Eiffel Tower of Paris, Space Needle of Seattle and Hanbit Tower of Daejun, Korea all of which were constructed for World Fair. A survey and analysis were conducted to examine how well these towers were known to the people of Seoul, how often these towers appeared in movies, and how tour companies utilized them in their tour package programs. It is suggested that for successful landmark construction, firstly, enough time and budget should be secured in designing and symbolizing the towers, secondly the towers should be located in the area with good accessibility and surroundings, and thirdly facilities in and out of the landmark should be effectively managed and utilized to provide something very amusing to see and enjoy. In this regard Eiffel Tower and Space Needle are evaluated to be a success whereas Hanbit Tower is a failure with only less than 20 thousands of visitors a year.

참고자료

· 없음