소비자의 환경체감도와 환경문제인식, 친환경 행동의도의 변화에 관한 연구 (Differences in Feelings about the Environment and the Awareness of Environmental Issues on Environment-Friendly Practical Actions by Period)

서지정보

· 발행기관 : 동의대학교 지방자치연구소
· 수록지 정보 : 공공정책연구(구 법정리뷰) / 38권 / 3호 / 195 ~ 215페이지
· 저자명 : 송유진, 유현정

초록

본 연구는 소비자의 친환경 소비생활 활성화 방안을 마련하기위하여 2016년, 2018년, 2020년의 소비자들의 환경체감도와 환경문제인식, 환경변화 평가 및 예측, 친환경 실천행동의 변화양상을 비교분석하였다. 주요 연구결과는 다음과 같다. 첫째, 환경체감도와환경문제인식, 환경변화 평가 및 예측, 친환경 실천행동이 기간별로 유의미한 차이가 있는 것으로 나타났다. 둘째, 친환경 실천행동에 영향을 미치는 요인의 경로값이 기간별로 상이한 것으로 나타났다. 셋째, 미래체감환경은 환경체감도가 친환경 행동의도에 미치는 영향력을 긍정적으로 조절하는 것으로 나타났다. 따라서 변화하는 소비자의 환경 가치관과 인식 고려해야 하여 정책의 방향을모색해야 할 것이며, 친환경 실천행동에 대한 사명감과 태도 함양에 초점을 두고 친환경 소비자교육 제도를 마련해야 할 것이다.

영어초록

This study set out to investigate the changes to consumers’ feelings about the environment, awareness of environmental issues, and environment-friendly behavioral intention in changing social environments by period to understand each variable and analyze differences in the effects of these feelings about the environment and the awareness of environmental issues on environment-friendly behavioral intention according to period.
The findings show some noteworthy points: first, consumers’ awareness of environmental issues had a significant decrease from 2016 to 2020, which may reflect their numbness to environmental issues as they take these issues for granted due to the spread of information about their severity for approximately 50 years since the 1970s; secondly, the average score for consumers’ public environment-friendly behavioral intention has increased over time, and their private environment-friendly behavioral intention scored the highest overall points in 2020, which shows no pattern of increasing according to period; third, feelings about the environment and the awareness of environmental issues had positive effects on public or private environment-friendly behavioral intentions; finally, if the consumers had positive evaluations of the future environment, it would actually have greater effects on their public or private environment-friendly behavioral intention.Based on these findings, the study made the following proposals for an environment-friendly system: first, the consumers’ values and trends of the concerned period should be taken into consideration to make environment-friendly consumption policies; secondly, the focus of education should be on a sense of mission to implement environment-friendly practices or environment-friendly consumption attitudes.

참고자료

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