국내 저비용항공사의 고객충성도프로그램 운영현황과 운영성과에 관한 탐색적 연구 (An Investigative Study on the Operation Status and Performance of the Customer Loyalty Program of LCC in Korea)

서지정보

· 발행기관 : 한국관광진흥학회
· 수록지 정보 : 관광진흥연구 / 8권 / 2호 / 1 ~ 20페이지
· 저자명 : 이휘영

초록

LCCs in the global air transport market appeared in large numbers around the mid-1990s and hit their peak around 2005. On the other hand, Korea will see LCCs emerge from 2005 to 2010, about a decade later, and peak times around 2018. However, there were about 70 to 80 LCCs in the global air transport market until around 2005 in the U.S. and Europe, but 40 to 50 airlines disappeared in the same period. Thus, a case-by-case analysis of bankrupt airlines showed that many LCCs had higher rates of bankruptcies of non-operating airlines than those that operated CLP. The FFP, the loyalty program of CLP, was then treated as an inefficient program for existing large airlines in the early days of the LCCs emergence. However, the analysis of many airlines that disappeared around Europe around 2005 differed. In other words, the FFP system of LCCs that survive and operate normally was analyzed in March 2020. It also analyzed the type of FFP system operation of failed LCCs and the amount of conversion cost required to attract lost loyalty customers again by not operating FFP. In the end, the purpose of this study was based on the results of this study, hoping that the LCCs in Korea will end the boom period of 2019 and become the cornerstone of how to overcome the severe off-season that will come with Corona-19 after 2020 and establish a new business model that will face another peak.

영어초록

LCCs in the global air transport market appeared in large numbers around the mid-1990s and hit their peak around 2005. On the other hand, Korea will see LCCs emerge from 2005 to 2010, about a decade later, and peak times around 2018. However, there were about 70 to 80 LCCs in the global air transport market until around 2005 in the U.S. and Europe, but 40 to 50 airlines disappeared in the same period. Thus, a case-by-case analysis of bankrupt airlines showed that many LCCs had higher rates of bankruptcies of non-operating airlines than those that operated CLP. The FFP, the loyalty program of CLP, was then treated as an inefficient program for existing large airlines in the early days of the LCCs emergence. However, the analysis of many airlines that disappeared around Europe around 2005 differed. In other words, the FFP system of LCCs that survive and operate normally was analyzed in March 2020. It also analyzed the type of FFP system operation of failed LCCs and the amount of conversion cost required to attract lost loyalty customers again by not operating FFP. In the end, the purpose of this study was based on the results of this study, hoping that the LCCs in Korea will end the boom period of 2019 and become the cornerstone of how to overcome the severe off-season that will come with Corona-19 after 2020 and establish a new business model that will face another peak.

참고자료

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