여름철 에너지 절약을 위한 한국문화유산 활용의 비즈니스용 셔츠 개발에 관한 연구 (A Study on the Development of the Shirts for Business Attire based on Korean Heritage in Relation to Saving Energy in the Summer)

서지정보

· 발행기관 : 한복문화학회
· 수록지 정보 : 한복문화 / 17권 / 1호 / 45 ~ 57페이지
· 저자명 : 김경화, 문광희

초록

The purpose of this study is to develop the shirts for business attire based on Korean heritage while saving energy in the summer. The results of this study are as follow: 1. The new style of dress shirts that aid in saving energy is necessary due to global warming. One of the methods to solve this problem is to wear shirts that feel cool and appear professional without wearing jacket and neck-tie. The countries with warm climates, such as Indonesia and Hawaii, often print traditional images of nature and patterns motifs on shirts. 2. Japan and Korea developed clothes that help save energy. In Japan, Cool-biz program and Super Cool-biz have begun 2005 and 2011 respectively. For instance, Cool-biz was developed to wear more simple and more comfortable such as Kariyusi. In Korea, Cool-Mapsi was promoted in 2009, and Whidrott in 2012. Currently, many companies participate in this program and produce shirts with the same purpose. 3. Korean heritage in this study include the remains and artifacts from the ancient times, expressly paintings, sculpture, pottery etc., that concerns the lifestyle of the Korean people. 4. The trend of business wear has changed from traditional suit and tie to casual style that puts emphasis on convenience and simplicity. The trend of 2014 for business wear is projected to be young and casual style with liberal design while the colors and patterns of the shirts are projected to be fancy and colorful. 5. In Han Fashion Project Team, "Whidrott based on Korean cultural heritage” was developed in 2012. The description of han fashion's shirts is as follows: The materials are 'P/C 70/30, 85g/15gYd' and 'P/L 115g/Yd', the characteristics of these materials are cool treatment and quick-drying. The patterns are based on Korea's nature and cultural heritage. Ujet MC2-P DTP(Digital Textile Printer) was used to dye textile. The brand name is, and the marketing strategy was developed based on the Korean culture and public policy.

영어초록

The purpose of this study is to develop the shirts for business attire based on Korean heritage while saving energy in the summer. The results of this study are as follow: 1. The new style of dress shirts that aid in saving energy is necessary due to global warming. One of the methods to solve this problem is to wear shirts that feel cool and appear professional without wearing jacket and neck-tie. The countries with warm climates, such as Indonesia and Hawaii, often print traditional images of nature and patterns motifs on shirts. 2. Japan and Korea developed clothes that help save energy. In Japan, Cool-biz program and Super Cool-biz have begun 2005 and 2011 respectively. For instance, Cool-biz was developed to wear more simple and more comfortable such as Kariyusi. In Korea, Cool-Mapsi was promoted in 2009, and Whidrott in 2012. Currently, many companies participate in this program and produce shirts with the same purpose. 3. Korean heritage in this study include the remains and artifacts from the ancient times, expressly paintings, sculpture, pottery etc., that concerns the lifestyle of the Korean people. 4. The trend of business wear has changed from traditional suit and tie to casual style that puts emphasis on convenience and simplicity. The trend of 2014 for business wear is projected to be young and casual style with liberal design while the colors and patterns of the shirts are projected to be fancy and colorful. 5. In Han Fashion Project Team, "Whidrott based on Korean cultural heritage” was developed in 2012. The description of han fashion's shirts is as follows: The materials are 'P/C 70/30, 85g/15gYd' and 'P/L 115g/Yd', the characteristics of these materials are cool treatment and quick-drying. The patterns are based on Korea's nature and cultural heritage. Ujet MC2-P DTP(Digital Textile Printer) was used to dye textile. The brand name is, and the marketing strategy was developed based on the Korean culture and public policy.

참고자료

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