축제 체험프로그램 참가자의 몰입경험이 여가만족과 생활만족에 미치는 영향 (The Effect of Leisure Satisfaction and Life Satisfaction of Flow Experience on Festival Experience Program Participants)

서지정보

· 발행기관 : 한국기업경영학회
· 수록지 정보 : 기업경영연구 / 20권 / 2호 / 191 ~ 210페이지
· 저자명 : 이미혜

초록

축제는 축제 참가자가 다양한 프로그램을 체험할 수 있는 공간이다. 현재 축제에서의 다양한 체험프로그램에 대한 여가활동을 평가할 수 있는 근원적인 것 즉 축제 참가자들이 체험프로그램을 통해 실제로 충족되는 것이 무엇인지에 대한 연구가 아직까지 부족하므로 이에 대한 구체적인 연구가 진행되어야 한다. 이의 일환으로 축제 체험프로그램 참가자의 몰입경험이 여가만족과 생활만족에 미치는 영향관계연구는 의미와 가치가 충분이 있으므로, 이에 축제 체험프로그램 참가자의 몰입경험이 여가만족과 생활만족에 미치는 영향을 규명함을 목적으로 하였다. 몰입경험과 체험의 측정은 최근 축제를 대상으로 하고 있다. 본 연구목적을 수행하기 위하여 축제 체험프로그램 참가자를 대상으로 한 조사에서 유효표본수는 200매가 선정되었다. 통계분석방법은 SPSS 20.0과 AMOS 20.0을 이용하여 빈도분석, 탐색적 및 확인적 요인분석, 신뢰도분석, 회귀분석을 실시 하였다. 본 연구의 분석결과에서 첫째, 가설검증결과에서 축제 체험프로그램 참가자의 몰입경험은 여가만족과 생활만족에 긍정적인 영향을 미쳤으므로 가설은 채택되었으며, 축제 체험프로그램에 대한 몰입경험은 여가 만족과 생활만족에 중요한 영향요인으로 검증되었다. 둘째, 축제 체험프로그램 참가자의 여가만족은 심리만족과 환경만족만이 생활만족에 긍정적인 영향을 미쳤고 나머지 여가만족들은 영향을 미치지 않아 전체적으로는 부분채택 되었다. 본 연구결과는 매력 있는 축제 체험프로그램을 개발함에 기여할 것이고 이후 후속연구가 지속적으로 이루어져야함에 대하여 시사하였다.

영어초록

The festival is held to know the nature of those areas that activate the local economic, socal and cultural. Activation of the local economic, social and cultural, so which is being held to inform festival through regional efforts to promote the characteristics of the festival.
As many festival participants come to festival for the specific period, festival planner and organizer need to endeavor to substitute intangible attribites of service into tangible strategy which uses visible clues as well as stimulate festival participants upgrade the festival experience program for the successful festival. Festival has been used as a motivation of growth and a means of image upgrade for region itself. With the increasing number of festivals, the competition among festivals become intense. To occupy superior position in the competition of festivals, festival marketer uses various strategy to elevate festival experience program patricipant’s flow experience and due to the effect of leisure satisfaction and life satisfaction.
The purpose of this study is to find the effect of leisure satisfaction and life satisfaction of flow experience on festival experience program participants. To carry out this study objective, I conducted a survey targeted for festival experience program participants. Flow experience, leisure satisfaction and life satisfaction are regarded as a very important concept on festival experience as well as academic and empirical research because festival makers can gain competitive advantage through successful festival.
The measurement of flow experience and experience has been a recent phenomenon in festivals research area. Most available empirical research on festival has been borrowed its methods extensively from others fields. The survey was conducted from July 24. 2012 to July 30. 2012, with the experience program participants of Hwangto Festival in Manripo beach. Using convenient sampling, 220 data were gathered and finally selected 200 samples by convenience sampling mentod. The statistical methods utilized for SPSS 20.0 and AMOS 20.0 statistical package program. Final data were analyzed through frequency analysis, exploratory factor analysis, confirmative factor analysis, reliablity analysis, regression analysis.
The results analysed, the conclusions were drawn as following: First, as a result of the testing of the hypothesis which flow experience of festival experience program participants will have positive influences on leisure satisfaction and life satisfaction, two hypothesis are accepted. There was surveyed that flow experience exercised a signficant on leisure satisfaction and life satisfaction.
Second, as a result of the testing of the hypothesis which leisure satisfaction will have positive influences on life satisfaction, partly hypothesis are accepted that psychology satisfaction and environment satisfaction of leisure satisfaction exercised a significant life satisfaction. Therefore, Festival experience program participants has an leisure satisfaction and life satisfaction during flow experience and psychology and environment of leisure satisfaction has an life satisfaction.
From the findings, the festival is necessary to plan and develop experience program for more variable and special. Local governments in the region to live in the regional characteristics and development for each region to be held in a number of various festival will be held in reality. Among those being held amid celebration of the essenece of the festival. Therefore, Festival planner and organizer should be plan and operate the festival experience program based on leisure satisfaction and life satisfaction.
And this paper concluded with implications for the festival experience program and a brief outlook for the future. The studies should also be extended to cover will all festival for more in-depth research from various perspective.

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