국내 자동차 메이커의 스포츠카 디자인 개발 콘셉트 전략 연구 (A Study on Strategies for Domestic Auto-makers Sports Car Design Developing)

서지정보

· 발행기관 : 한국자동차공학회
· 수록지 정보 : 한국자동차공학회 논문집 / 27권 / 6호 / 463 ~ 471페이지
· 저자명 : 구상

초록

Original sports car model development is required as one of the various strategies for a new leap of the domestic automotive industry. A converted sports car development strategy is also required, however, for the recent technological trends, such as the self-driving and electric-powered vehicle technologies. In this study, sports car body designs and proportions were analyzed by range, as follows: definitions and types of sports cars, features and proportions of sports car models, and characteristics and features of sports cars. It was found in this study that for the Japanese sports cars in the 1960s, originality rather than technological prominence served as the basis for manufacture. It was also discovered that the Japanese automakers are currently using the development case of the early sports cars as a historical background for their development of new sports cars. Based on the results of this study, it can be concluded that a brand-originality-centered sports car development strategy will be more effective for the domestic automakers than a technological-prominence-centered one.

영어초록

Original sports car model development is required as one of the various strategies for a new leap of the domestic automotive industry. A converted sports car development strategy is also required, however, for the recent technological trends, such as the self-driving and electric-powered vehicle technologies. In this study, sports car body designs and proportions were analyzed by range, as follows: definitions and types of sports cars, features and proportions of sports car models, and characteristics and features of sports cars. It was found in this study that for the Japanese sports cars in the 1960s, originality rather than technological prominence served as the basis for manufacture. It was also discovered that the Japanese automakers are currently using the development case of the early sports cars as a historical background for their development of new sports cars. Based on the results of this study, it can be concluded that a brand-originality-centered sports car development strategy will be more effective for the domestic automakers than a technological-prominence-centered one.

참고자료

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