수도권내 외국인 전용 카지노 종사원의 인터널마케팅과 직무성과간의 관계 - 정규직과 비정규직 종사원간의 비교 - (A Study on the Employee's Internal Marketing and Job Satisfaction by The Foreigner Casinos Located in Metropolitan Areas : focused on the Comparison of Regular Employees with Non-regular ones)

서지정보

· 발행기관 : 한국관광연구학회
· 수록지 정보 : 관광연구저널 / 22권 / 3호 / 349 ~ 365페이지
· 저자명 : 김성혁, 전정아

초록

This study was intended to examine an inter-relationship between a casino employee's internal marketing and job performance and to investigate how the employment status(regular and non-regular employee) role in the inter-relationship between the internal marketing and job performance. In executing this study, employees who worked in 4 foreigner casinos located in metropolitan areas were selected as a mother population. Then, a questionnaire survey was conducted for above employees for one month in June 2007. effective 388 copies of questionnaires were used for an analysis. Collected data for this study were analyzed using SPSS/PC+ WIN 12.0. The results of analyses were as follows: ⑴ Two internal marketing factors(clear role, management policy support) have a significant relationship with job performance's job achievement. ⑵ In case of non-regular employees, two internal marketing factors(clear role, management policy support) have a significant relationship with job performance's contribution or achievement. ⑶ In case of the regular employees, four internal marketing factors(clear role, welfare support, communication and the management policy support) have a significant relationship with the contribution or achievement and the self-efficacy of job performance factors.

영어초록

This study was intended to examine an inter-relationship between a casino employee's internal marketing and job performance and to investigate how the employment status(regular and non-regular employee) role in the inter-relationship between the internal marketing and job performance. In executing this study, employees who worked in 4 foreigner casinos located in metropolitan areas were selected as a mother population. Then, a questionnaire survey was conducted for above employees for one month in June 2007. effective 388 copies of questionnaires were used for an analysis. Collected data for this study were analyzed using SPSS/PC+ WIN 12.0. The results of analyses were as follows: ⑴ Two internal marketing factors(clear role, management policy support) have a significant relationship with job performance's job achievement. ⑵ In case of non-regular employees, two internal marketing factors(clear role, management policy support) have a significant relationship with job performance's contribution or achievement. ⑶ In case of the regular employees, four internal marketing factors(clear role, welfare support, communication and the management policy support) have a significant relationship with the contribution or achievement and the self-efficacy of job performance factors.

참고자료

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