부산항만공사의 중장기 성장전략 (Medium–and Long term Growth Strategy of Busan Port Authority)

서지정보

· 발행기관 : 한국해양비즈니스학회
· 수록지 정보 : 해양비즈니스 / 35호 / 207 ~ 235페이지
· 저자명 : 최근배

초록

Since 2008’s worldwide financial crisis, global marine transport industry has been in a crisis and Korean shipping industry is in the same situation. So Hanjin Shipping was under legal management in Korea and global shipping companies are reorganizing new shipping alliance among them. In spite of these difficulties, Busan port has to develop and grow up to hub port. In order to achieve this goal, Busan Port Authority(BPA) has to establish medium-and long term growth strategies that can make higher value- added port. In this study, four strategies were suggested, but I think that there are more important things than individual and concrete strategies. Port provides customer port logistics related-services and customers enjoys those services that port provide. The customers of port are global liner, global manufacturer, cruiser liner and cruiser tourists etc. As service providers, BPA has to endeavour to know the customer’s needs. Moreover BPA has to try to satisfy their requirements consistently. The best way to create the value-added in Busan port is to provide an environments that can create value-added using the Busan port by the global manufacturer and global liner. Because port’s role has been changing from the place of loading/unloading to space of creating the valud-added. If BPA will plan and execute growth strategy with their customers, the future of BPA and Busan port will be positive.

영어초록

Since 2008’s worldwide financial crisis, global marine transport industry has been in a crisis and Korean shipping industry is in the same situation. So Hanjin Shipping was under legal management in Korea and global shipping companies are reorganizing new shipping alliance among them. In spite of these difficulties, Busan port has to develop and grow up to hub port. In order to achieve this goal, Busan Port Authority(BPA) has to establish medium-and long term growth strategies that can make higher value- added port. In this study, four strategies were suggested, but I think that there are more important things than individual and concrete strategies. Port provides customer port logistics related-services and customers enjoys those services that port provide. The customers of port are global liner, global manufacturer, cruiser liner and cruiser tourists etc. As service providers, BPA has to endeavour to know the customer’s needs. Moreover BPA has to try to satisfy their requirements consistently. The best way to create the value-added in Busan port is to provide an environments that can create value-added using the Busan port by the global manufacturer and global liner. Because port’s role has been changing from the place of loading/unloading to space of creating the valud-added. If BPA will plan and execute growth strategy with their customers, the future of BPA and Busan port will be positive.

참고자료

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