관람스포츠로서 경마경험이 일상 스트레스 해소에 미치는 영향 (The Effects of Experiencing Horse Racing as a Spectator Sport on Relieving Daily Stress http://dx.doi.org/10.18604/tmro.2016.20.1.5. 관광경영연구 제20권 제1호(통권68호) pp. 95-120 관광경영학회 2016. 1.)

서지정보

· 발행기관 : 관광경영학회
· 수록지 정보 : 관광경영연구 / 20권 / 1호 / 95 ~ 120페이지
· 저자명 : 박은영

초록

Departing from the existing framework of negative perceptions toward horse racing as a speculative industry, this study proposes the spectator motives of horse racing as a spectator sport, and examines the relationship between such motives and flow, daily stress relief, and revisiting intention. In order to determine such a relationship, a survey was conducted targeting 230 customers who visited Let’s Run Park in Gwacheon, and the hypothesis was verified by using the structural equation model. As a result, first of all, it was discovered that the excitement motive and the monetary motive have a positive effect on flow. Second, that the avoidance motive, the motivation to escape from daily life, and the motivation to socialize have a positive effect on relieving stress. Moreover, it was determined that the monetary motive has a positive effect on flow. While, on the other hand, it has a negative effect on reducing stress; it is considered that this is due to the negative emotions toward the possibility of monetary loss. Third, it was found that flow has a positive effect on relieving stress and the revisiting intention; however, stress reduction was found not to have any meaningful influence on the revisiting intention. This research is significant in that it demonstrates the attributes of horse racing as a sport by comparing the motivation to watch horse racing with the motivation to watch other sports and that it provides a basis for horse racing to be recognized as a leisure sport, based on the result that watching horse racing contributes to stress reduction. In addition, the implications of the applicable research results are illustrated.

영어초록

Departing from the existing framework of negative perceptions toward horse racing as a speculative industry, this study proposes the spectator motives of horse racing as a spectator sport, and examines the relationship between such motives and flow, daily stress relief, and revisiting intention. In order to determine such a relationship, a survey was conducted targeting 230 customers who visited Let’s Run Park in Gwacheon, and the hypothesis was verified by using the structural equation model. As a result, first of all, it was discovered that the excitement motive and the monetary motive have a positive effect on flow. Second, that the avoidance motive, the motivation to escape from daily life, and the motivation to socialize have a positive effect on relieving stress. Moreover, it was determined that the monetary motive has a positive effect on flow. While, on the other hand, it has a negative effect on reducing stress; it is considered that this is due to the negative emotions toward the possibility of monetary loss. Third, it was found that flow has a positive effect on relieving stress and the revisiting intention; however, stress reduction was found not to have any meaningful influence on the revisiting intention. This research is significant in that it demonstrates the attributes of horse racing as a sport by comparing the motivation to watch horse racing with the motivation to watch other sports and that it provides a basis for horse racing to be recognized as a leisure sport, based on the result that watching horse racing contributes to stress reduction. In addition, the implications of the applicable research results are illustrated.

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